Shimen Town Shoes Association'S New Trademark "Zhongshi Guard Door"

On June 24, Shimen Town Shoe Industry association A new trademark named "Zhongshi Guard Door" was officially registered with the State Administration for Industry and Commerce. Different from the general trademark, this trademark is not registered for one leather shoe factory, but for the whole leather shoe factory in Shimen Town. All leather shoe factories in Shimen Town can use this trademark, which is also the first group trademark registered in Shimen Town.

Shoes industry is the characteristic industry of Shimen Town, which occupies an important position in the industrial economy of the whole town. According to incomplete statistics, there are more than 200 leather shoes and related enterprises registered in the town. Last year, the total output value of Shimen shoes industry reached 1.815 billion yuan, accounting for 23.8% of the total amount of the town. In order to gradually transform the quantity advantage into quality advantage, brand advantage and agglomeration advantage, Shimen Town has accelerated the pace of brand base construction. Since the establishment of the municipal shoe industry brand base in 2006, Jiaxing and Zhejiang provincial shoe industry professional trademark brand bases have been successfully established.

Shen Kunlin, head of Shimen Shoes Association, told reporters: "In recent years, since the establishment of Shimen Town leather shoes Since the industry brand base, everyone has been enthusiastic about registering trademarks. The number of registered trademarks has reached more than 100 from 20 when the brand base was first established in 2006, which is equivalent to about 50% of enterprises having registered trademarks. Among them, there are 7 famous trademarks in Tongxiang City, 5 famous trademarks in Jiaxing City, 3 famous trademarks in Zhejiang Province, and two brands, 'Sundance' and 'Bani', have also won the Chinese famous trademarks and national inspection free products. "

The trademark of "numerous stones protecting doors" registered this time was jointly discussed and born by many member enterprises of Shimen Town Shoes Association. From name to pattern design, it embodies everyone's wisdom. The successful registration of the trademark can not only help some small enterprises get rid of the hard survival mode relying mainly on OEM, but also encourage all leather shoe enterprises to "hold together" to create a brand, call the brand "Shimen Leather Shoes", and expand the influence of the industry. Shen Kunlin believes that with the group trademark "Zhongshi Guarding the Door", there are at least two benefits. On the one hand, the enterprise has its own brand, which is a protection for the enterprise itself, and on the other hand, it has also played a role in promoting the improvement of product quality. With its own brand, you must be responsible for its quality like your own children.

Barney leather shoes A person in charge of the factory introduced to the reporter that the enterprise had registered its trademark in 1997. Now, the key is to develop agents, take market development as the goal, and drive the sales of the whole region through the market. As for the first group trademark to be born in Shimen Town, the person in charge said: "This is definitely a driving force for the development of our company. Now it seems that the shoe factories in the whole Shimen area are mainly brand oriented. Like the former enterprises that focus on OEM, it is difficult to survive in the current environment. Only brand development is the only way out."