The Sponsor Uses High-Quality Services To Enhance The Popularity Of The Exhibition

In a broad sense, exhibition services include not only professional services such as leasing, advertising, security, cleaning, exhibition transportation, warehousing, booth construction, but also supporting services in catering, tourism, accommodation, transportation, transportation and other related industries. The quality of exhibition services has a direct impact on the cooperative relationship between exhibitors and exhibitors. Exhibitors are the main body of the exhibition, and the sponsor's income mainly comes from the participation fees paid by enterprises. Therefore, the value transfer between the sponsor and the exhibitors is very important. The exhibitors hope to get more services from the sponsor after paying the booth fee.

First, it should be standardized according to international standards.

The sponsor should establish a service concept and operate the service according to the requirements of marketization, commercialization and specialization. The developed countries of foreign conventions and exhibitions have a set of mature operation modes of convention and exhibition services, while China's exhibition industry started late, and many exhibitions have a strong administrative leading color. The sponsor is often a commanding commander rather than a service provider in front of customers. As soon as the opening ceremony is over, the exhibition will be declared successful, and the staff of the organizer will disappear. This phenomenon will never occur in foreign countries. The organizer appears in the image of serving customers. In particular, the customer service center can help exhibitors and purchasers solve specific problems, including complaints. As long as it is needed by exhibitors and purchasers, the sponsor should think of doing it. Only by forming a fixed customer base through high-quality services, can the sponsor firmly occupy its own territory in the era of competition.

Secondly, realize the normalization and standardization of service processes.

Many domestic exhibition enterprises have realized the importance of standardization and standardization of exhibition service processes. For example, Shenzhen High tech Fair Exhibition Center, which was the first to obtain ISO9000 international quality certification in China, has established a relatively complete exhibition service system, including exhibition business operation, exhibition engineering, exhibition venue leasing, exhibition property management, etc. In the exhibition practice, it operates in strict accordance with the standard process, providing first-class and efficient exhibition services for large-scale exhibitions such as the High tech Fair, Furniture Fair, China Internet Fair, etc. In addition, the convention and exhibition centers in Shanghai, Dalian, Xiamen and other cities have established their own distinctive service operation modes accordingly.

Thirdly, make a beautiful exhibition service manual.

Elaborate the exhibition service manual In the process of exhibition organization, the sponsor or exhibition contractor must provide each exhibitor with a high-quality exhibition service manual. This service manual should be attractive, easy to understand, and standardized. On the one hand, readers of the manual should not be regarded as experts in the exhibition industry, but as newcomers to the exhibition gate. All possible problems and solutions should be included. On the other hand, timely communicate with the organizer of the conference to understand the new changes in the exhibition services. Finally, your exhibition service manual should have a query function and be highly readable. This exhibition manual, which is both complete and easy to check, can save time for exhibition staff and exhibitors and reduce friction.

The exhibition service manual mainly includes the following aspects: exhibition content, including the Chinese and English names of the exhibition, the name of the exhibition city and venue; Exhibition date, including entry and exit date; Name, address, telephone, fax or other relevant contractors of the exhibition contractor; Specify the payment method of booth rent (if the procedures for providing materials and services are required); Relevant regulations; Describe the contents of the exhibition. Ordering side: including formal contract information, name of booth contractor and other signs, furniture rental, decoration and carpet, transportation, placement and demolition of labor, electricity, fire protection, booth cleaning, etc. Other related services: including invitation letter, supporting publicity planning, accommodation and travel arrangements, transportation and tourism, audio-visual equipment, photography, flower art, bonsai rental, call device, model on-site display or reception, etc.

Finally, pay attention to the actual effect and the idea of "people first".

The provision of services should be people-oriented. Exhibition services should also reflect the idea of emphasizing effectiveness and "people-oriented". For example, the layout of the exhibition is completely divided by the category of exhibits, which is convenient for visitors to visit; Visitors can get an exhibition service manual or visit guide in different languages as soon as they step into the exhibition hall; There are also dining centers, rest places, convenient passages, etc. All these reflect the meticulous service concept of the organizer, and also fully reflect the charm of high-quality services for exhibitions.

Finally, it should be noted that the integration of exhibition services with international standards does not mean that foreign exhibition service models should be integrated. While learning from experience, we should also focus on weeding out the old to bring forth the new and developing a service model with our own characteristics. Therefore, a successful exhibition should put quality service in the first place.