Kingcamp Outdoor Brand Leads The "Outdoor" Era

　　进入2010年，户外产业的发展渐成如火如荼之势，备受业内人士期待的户外产业高速发展阶段提前到来。

With the continuous growth of sales performance of outdoor brands, the word "Outdoors" has been mentioned frequently in this busy and busy business.

"Outdoors is to break through the constraints of outdoor knowledge, and let it go to a larger environment."

"Fashion and outdoor are industry trends"

"Outdoors is a combination of heaven, earth and human beings. It is an industry for healthy living."

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It can be said that the "Outdoors" proposal has further promoted the development of the outdoor industry, and has become a new field for outdoor brands to enter. In these brands, KingCamp is undoubtedly the leader.

In 2006, KingCamp sponsored the "Long March" campaign to provide product support from head to toe and from inside to outside. The KingCamp product went through ten months of extreme weather detection such as wind and rain, snow mountain and grassland, which showed the absolute superiority of KingCamp products in hiking and camping.

After that, KingCamp made a major decision to specialize in products below the snow line.

In 2010, KingCamp established the "family outdoor" positioning, further promoting the popularity of "outdoor outdoor" and launched a series of activities.