Changing Consumer Attitudes Drives Outdoor Shoe And Clothing Sales

　　在青山绿水间，经常可以看到这样一群人：他们三五成群，背挎登山包，头戴户外帽，足蹬旅游鞋，或徒步登山，或野外宿营，他们拥有一个谐趣的昵称：“驴友”。如今，这些人在我市已经不是少数.

In recent years, with the continuous improvement of people's living standards, great changes have taken place in the way of leisure. Some of them begin to leave TV sets, computers and mahjong tables, go to nature, seek flexible and healthy way of leisure, and more and more people join outdoor sports teams.

The so-called outdoor sports refers to sports and tourism activities with natural environment as the site, with the nature of adventure or the nature of adventure.

But it is different from general sports and tourism. It has its own characteristics, such as adventure, discipline, perseverance, self-help and solidarity and cooperation. It has gradually become the fashion of the general public, especially the young people, by embracing nature, challenging themselves, exercising their will and teamwork spirit and enhancing their viability in the wild.

The outdoor sports in our city were spontaneously organized by a small number of outdoor sports lovers.

Since 2002, there has been a gradual warming trend. Especially in the past two years, outdoor sports in our city are showing a vigorous trend. The number of outdoor sports members and outdoor sports experience has exceeded 10000.

 　　   一个迅速崛起的群体

Our city has 3 outdoor Sporting Club Hotel such as vegetable rookie, cloud travel and Zhenjiang culture tour, with nearly two thousand members.

The vegetable and bird outdoor club is the earliest outdoor Sporting Club Hotel in our city, founded in July 2002.

According to the director of the club "black skin", in this awakening of healthy era, outdoor sports is not only the "noble movement" of a few people, it has become the first choice of health fashion campaign for the public.

When the club was first established, there were few people in the city who really participated in outdoor activities, and about 1000 people were able to join the club outdoor activities in one year.

After 8 years of development, the club now has nearly a thousand outdoor sports members. The number of participants in the club has reached 30 thousand people every year. The club basically has activities every week. In addition to the activities of the urban organization, the number of members' activities in the field is organized at least 100 times a year.

Today, the rookie has set up many branches, such as badminton sports teams, runaway teams, cycling teams and football teams.

The outdoor Sporting Club Hotel, such as the cloud outdoor and Zhenjiang cultural tours, was set up around 2007.

Now, there are many activities of the Sporting Club Hotel and Zhenjiang cultural tours. The outdoor cloud has opened its own special forum in the "famous town and river network". The Zhenjiang cultural trip has also set up its own website.

Since the beginning of this year, Sporting Club Hotel has been organizing activities two to three times a week in the urban area.

Each participant is usually between 20 and 50.

In addition to the staff of other club organizations and some friends who have agreed to outdoor sports, there are at least 5000 people who go to outdoor sports every month.

According to the "black skin" of the head of the outdoor club of the vegetable rookie, the "donkey friend" is also commensurate with the name of the net. Before the event, the convener posted a post on the network.

The man who got on the same car was "donkey friend".

They know each other only by the name of the net, even though some donkeys who have been in outdoor activities for several years do not know his real name, occupation and family status.

In outdoor sports, "donkey friends" do not have differences in city status, wealth and so on. They just come together because of their common interests.

It is precisely because of this stealth that the "donkey friends" feel a real relaxation after integrating into nature.

    　　一座互动的社交平台

In addition to exercising, many outdoor sports enthusiasts have another idea to participate in outdoor sports as a social platform, and expect to make more friends in activities.

Lao Xu, who sells clothing in our city, is an active participant in outdoor sports.

He said outdoor sports are mostly temporary and are truly "three no" groups, and their organization is relatively loose.

The staff are from all walks of life in our city.

It can be said that people come together because they share a common interest.

Xiao Li is a member of a telecom company in our city. He usually enjoys outdoor activities such as outdoor survival and hiking. He organizes outdoor activities and dinner activities with friends every weekend. He introduces the newly added "donkey friend" and discusses the next trip plan.

In the process, Xiaoli and many like-minded "Backpackers" became friends.

Mr. Lee, who loves outdoor sports, works in a private enterprise. Due to the closed working environment, he lacks the opportunity to communicate with the community.

By chance, I took part in an outdoor sport and met many new friends.

The free atmosphere of communication has deeply affected him. Since then, he has taken an active part in outdoor sports and his personality has gradually become cheerful.

A "friend" said with deep feeling that outdoor sports are no longer confined to the traditional physical exercise category. It has been extended to a way of tourism, sports and leisure. It has built an interactive platform between people, and has become a real "decompression device".

   　　 户外用品销售火爆

Some businesses with keen sense of smell have also seen huge business opportunities behind outdoor sports activities, and have begun to extend their feelers to this field.

Outdoor sports equipment stores and clubs have sprung up like mushrooms.

Nowadays, not only outdoor products, outdoor stores, but also large supermarkets in the city have put outdoor products in a prominent position.

In the outdoor products sales area of Da Rongfa supermarket, a wide range of outdoor products are available, and consumers are buying here every day.

Various outdoor clothing, shoes, backpacks and other products become consumers' hot spots of purchase.

In the small bear outdoor products store, there are piles of new goods, tents, backpacks, sleeping bags and cushions in the shop.

The head of the store said: "the overall sales volume of outdoor products is on the rise.

Mainly along with the improvement of people's economic income and the change of consumption consciousness, more and more people will choose holiday trips or participate in various outdoor activities, so people will choose professional sports equipment to better protect themselves.

All kinds of outdoor products are sold very well in the outdoor food stores. The original buyers are mainly outdoor sports enthusiasts. Most of them are ordinary family consumers. They also pay more attention to brand and quality.

 　　   专家提醒安全第一

With the vigorous development of outdoor sports, accidents have also increased rapidly.

The "black skin" of the vegetable and bird outdoor club frankly stated that at the beginning of the club's establishment, the tour leaders were always on the same track.

After 2005, the club will buy outdoor special insurance for every member who takes part in outdoor activities before attending the event.

In addition to buying insurance, some clubs will sign a "responsibility confirmation of accidents" with every member who participates in the activity before traveling, so as to prepare for handling the dispute after the accident.

The industry believes that outdoor clubs should have certain access threshold and establish a risk capital guarantee system.

At the same time, we should strengthen the risk education of "donkey friend".

Senior "donkey friend" and "riding a dust" said that he had seen some "Alice friends" who were involved in mountaineering and came to mountaineering in ordinary sports shoes or even suspenders.

Organizers like this should be rejected if there are no professional equipment participants.

He said that some young people are just going to join in the fun. They do not have the hardware to prepare their skills and equipment, nor do they have the software equipment for risk awareness.

Participants like this should first educate their organizers, and at least carry out necessary safety and professional training.

Experts suggest that participation in outdoor sports activities must adhere to the principle of safety first.

Discipline and team spirit are most important in outdoor activities. Only by working together can we avoid risks.

At the same time, outdoor sports must be well prepared in advance, especially in the course of activities.

Because attention to outdoor sports safety is concerned about the safety of their own lives, with security as the foundation, our outdoor sports smile can be more brilliant.