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Signs Of A Rebound In Shoe Industry In Zhejiang

2010/5/8 10:59:00 18

Footwear Industry

  作为浙江的传统优势产业,金融危机中受影响明显的浙江鞋业,正在迅速走出低谷,全面回暖


Hangzhou Customs recently announced that in the first quarter of this year, the province exported 318 million pairs of shoes, valued at $1 billion 90 million, representing an increase of 30.9% and 25.3% over the same period last year, and the export average price decreased by 4.3% per pair of 3.4 US dollars.


On the export side, the EU is still the largest market for footwear exports in Zhejiang.

However, compared with the previous financial crisis, Zhejiang's shoes export countries were more dispersed, exports to the EU accounted for 31.8% of the total, exports to Africa accounted for 15.1%, and exports to the United States accounted for 9.4%.


For export products, shoes or shoes made of rubber or plastic are the main products.

In the first quarter, the province exported 221 million pairs of shoes and boots made of rubber or plastic shoes, an increase of 31%, accounting for 69.5% of the total export volume of shoes in the same period.


It is noteworthy that, because of the establishment of the China ASEAN Free Trade Area, Zhejiang shoes exported to ASEAN greatly. In the first quarter, Zhejiang shoes exported to ASEAN 5 million 370 thousand pairs, an increase of 1.2 times, but the selling price was only 2.89 US dollars, down 12.1%.

Customs experts cautioned that according to the agreement on trade in goods in the China ASEAN Free Trade Area Agreement, the parties should not retain any quantity restriction measures for commodity circulation, but if a surge in import of a commodity causes domestic production departments to be threatened by material damage or substantial damage, safeguards can be launched.

Therefore, the comprehensive establishment of the China ASEAN Free Trade Area will bring broad market space to Zhejiang shoe enterprises. At the same time, we should prevent the risk of trade friction caused by low price bidding.


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