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Investigation Of Brand Discount Store Depth Analysis Of Low Price Secret

2010/4/1 10:39:00 21

Nowadays, the brand discount stores have quietly entered our city. They do not make widely known one after another, and attract a brand aspire with low price and low price to the lowest price of ninety percent off.

In the large brand home discount shop near the city stadium, I met Ms. Li, who came to pick furniture. "I have long looked for a brand of furniture, but the price in the mall is too high, so come here and see..."

Customers who come to buy home products come in an endless stream. Xiao Wang, a shopping guide in the shop, tells me that the brand furniture is favored by customers for its good quality and fine workmanship, but its high price is also impossible for customers to reach, so the brand home discount shop has been derived.

The emergence of discount stores has attracted many customers who love brands and cheap. The main reason for their attraction is accurate positioning, that is, brand names are concentrated and low prices. Many first-rate brands sell at the discount stores.

According to the analysis of the industry, this targeting sales positioning of specific groups is the objective basis for the emergence of new formats, and is also the trend of modern commercial development.

Dandong brand discount shop survey

Dandong has sprung up a number of famous discount stores in recent two years. Among them, international brands account for 30-55%, clothing products account for 85%, daily commodities account for 15%, and discount rates are below 50 percent off.

In these brand discount stores, a single brand is in the minority, most of which are a series of well-known brands of clothing, shoes and bags, with a discount of 1 to 50 percent off.

Its products are all international first-line brands, and the price of the finished products is about a few hundred yuan, which is suitable for the true meaning of "brand pursuers", but their disadvantages are obvious: the styles are not very new, the brands are more complicated, and the fidelity is not enough.

The author visited several famous discount stores in Dandong last weekend, and the sincerity of discount stores did make many customers buy new year's products.

　　折扣店的低价秘密

In a famous leather bag discount shop in the front street of the county, the shopkeeper Mr. Sun wrote an account to the author: "a bag of Fendi, it costs 5000 yuan to purchase goods to Hongkong agents, but the price of Italy manufacturers is only 2000 yuan, which is 3000 yuan, which is a big discount for consumers."

The biggest competitive advantage of brand clothing discount stores is low prices.

In fact, the secret of discount stores is only one thing: abandoning channel providers.

Many discount stores have their own buyers who specializes in purchasing factories and factories.

The cost of purchasing is much lower than that of the original, and the difference between them is given to consumers.

Industry insiders Mr. Hu said that there are three kinds of goods in discount stores: first, buyout business directly to European manufacturers, but this buyout is too expensive for general discount stores. Two, most of the domestic manufacturers' products are off-season, broken or defective, and are dealt with uniformly in discount stores. Three, the brands that are voluntarily entered by public investment.

No matter what kind of merchandise, there is a reason for its discount, and it is an indisputable fact that the price of entering the discount shop must first come down to attract people. Therefore, it is not surprising that the discount price of discount stores is not surprising.

Source: Dandong daily