"Ya'An Leather Shoes" To Increase Popularity And Strike Hard To Win The Market

"This shoe is of good quality and nice style. You can order more."

Yesterday (30), in the spring and summer products promotion conference of a local brand in our city, more than 140 shoe dealers from inside and outside the province came to order.

"Now, the popularity of" Ya'an leather shoes "in and outside the province has been constantly improving, and the first step in the development is to launch a heavy blow.

City Federation of industry and Commerce responsible person said that the footwear industry in our city has a long history of development, "Ya'an leather shoes" has been well known throughout the country, and exported to Europe and the United States and Southeast Asia and other places, but in the late 90s of last century, local leather shoes enterprises collectively declined, the production of enterprises scattered, backward management methods, mutual price killing, crude manufacturing, and their own affairs, "Ya'an leather shoes" reputation has plummeted.

　　2002年，我市本土皮鞋企业自发组建了市皮革商会。作为政府与民营企业之间的沟通桥梁，市皮革商会多次组织我市皮革行业人士外出学习参观，借鉴先进科学管理模式和生产设备，找准适合我市鞋业发展的方式，做好市场定位，带动了行业的发展。全市鞋业通过走联合或合作的道路，皮鞋生产优势资源得到整合，“杨皮匠”“西雅达”“思雅露”等本土品牌不断发展壮大，“雅安皮鞋”的产品质量和价格得到了省内外消费者的认同，市场知名度和市场占有率均有大幅提高。截至目前，整个行业年产皮鞋达150万双，年上交税收15万余元。