Speculation Is Like Cooking &Nbsp; How Can It Taste?

Talking about marriage, Luo Yufeng, Xi Li Ge, and the "Shoushou gate" incident just finished, we are all familiar with these seemingly crazy incidents. They are like the thunder of the ears. They are relying on the network pushing hands step by step and meticulous planning, and this is exactly an Internet game that has been carefully planned and made use of ID interaction.

The era of entertainment for all is precisely because Jia Junpeng's home eating experience has gradually entered the eyes of netizens. A meticulous entertainment event has been gradually known by enterprises as a blowout.

Perhaps the Internet hype will eventually go into the normal advertising mode. Hype is not terrible. The terrible thing is to blindly use the trust of netizens to do things that can not be done.

Without violating humanity and morality, it is no exception for enterprises to do marketing for their own brands or products. Moreover, the traditional advertising mode has shown drawbacks and bottlenecks in the economic crisis of 09 years. Chinese netizens 360 million have shown their novelty and creativity compared with any previous advertising mode. Ten years' marketing mode needs a pformation, and the network pushing hand just appears.

Network pushing hands use ID to patch up creativity and convey word-of-mouth. It has more than one of the most important functions of traditional advertising modes. That is interaction. Before the Yi People's push club has used blog marketing, forum marketing and soft Wen marketing to provide accurate advertising positioning for enterprises, it has seen the effect and cost controllability better than the traditional newspaper media carpet propaganda.

In 2010, the peak of Internet hype has become more and more known and recognized by enterprises. After all, this is no longer the age of "wine is not afraid of alley".

I believe that speculation is like cooking, and calls for seasoning and flavour, knowing the preferences of the audience to sell the signboard dishes.

Enterprises must find a precise and effective mode of control.

After Taobao blocked Baidu's search, I saw that Sem marketing was just a means. At present, marketing needs resource integration.

Moreover, the Current hype mode can not be deeply rooted in the hearts of the people. It always leads to the internal conflict between the pushing hands industry. The hype is afraid to be lonely and eager to enter the stage to become a barrier.

This makes the hype team step on the credibility of the enterprise, and the enterprise has a trust crisis within the controllable effect range. If the title of the product is crowned with speculation, it will give the netizens a slight doubt, and question the worm that is different from the apple, which will swallow up the whole gorgeous apple.

Speculation is like cooking. It's about craftsmanship and the assurance of taste. A great cook needs absolute assurance of taste, if the Internet pusher is keen on news.

Enterprises may not necessarily have to pursue a well-known network promoter. After all, hype is a game played by ID or a creative plan of the team itself.

If the hype team can scrupulously abide by the secret behind the event, and if it is willing to do the wedding dress, then the trust crisis is just an empty talk, and Internet users will always retain their curiosity about the products of the enterprise.

After all, a hype is like a suspense play by a director. The plot is over. If the result is not available, it will be guessed continuously. The process of speculation will remember the brand of the enterprise.

No matter what kind of hype is exposed, it depends on the product. Users will not be silly, and enterprises will not be stupid. Only the Internet pusher is smart.

The network pushing hand is like the red man who picks up the show, is the netizen personally promotes, therefore as a promoter should be well known to the netizen and the enterprise customer's respect.

The enterprise network promoter is not a clown, but a bridge with a mask to make entertainment and convey emotional appeal.

Network pushing hands should pay more attention to the actual combat of marketing mode, help enterprises to solve imminent sales difficulties and brand pfer problems, and firmly believe that the network push hands will achieve a pformation to a greater extent in 2010.