Saving Money And Effective Marketing Strategy

On the contrary, you should take effective measures to compete in today's Internet world without breaking the budget.

When funds are tight, what can marketers carry out effective competition?

By taking the following six key points

Marketers can compete ahead of their competitors without breaking through their advertising budgets.

Am I right?

Customers' perceptions of your company affect whether they buy products from you.

The closer your company's impression of customers is, the more likely they are to buy products from you.

The trick is to make your information appear in front of customers at the right cost without throwing large sums of money into search engines, email marketing, and other advertising tools.

It is effective, but its return on investment is questionable.

Advertising on the web can affect customers accurately from the context or according to consumer behavior, and the cost of advertising is huge.

When you have enough budget, these are great marketing tools; but if your marketing expenses are limited, this form of behavior marketing should be left to those big companies with enough budget.

Retargeting) this new behavior marketing method has a very good performance price ratio.

It can produce unexpected results.

Re lock-in belongs to the category of behavioral marketing, which is because customer behavior - visiting your website - surfing the Internet every day (visiting websites like YAHOO and Facebook) will display advertisements according to his behavior.

You don't have to show advertisements to certain customers, just show them to customers who have visited your website directly.

For some reason, she left the website. She might have left her seat just now, or wanted to browse a similar website, or her boss just walked to her desk, or she was interrupted by a phone call.

When she was on the Internet again, landing on her YAHOO e-mail box, she saw an advertisement on the cosmetics website she had visited before.

Then she went to the website to read the news, and then came out with an advertisement for the cosmetics website.

Jane did not realize that when she visited these websites, she was the only one who saw the advertisements, but she left the impression that the cosmetics website must be very large because its display advertisements are almost everywhere on the Internet.

The effect played a role.

People focus on customers and existing customers who are interested in the company's products, instead of wasting most of their time in attracting new customers.

Traditional advertising programs, including paid search, joint marketing and other marketing methods to improve access, have outlined the bright prospects for your website, and they are indeed important; however, these are not the most important concerns of marketers.

The means are even costly.

Once you spend money to let customers land on your website, most people will leave without buying anything.

So don't just focus more customers on your website, but try to encourage customers who have visited the website to come again.

The answer is simple: these customers determine one of the most important ROI metrics that most marketers do not value, that is, the return rate of Web site visits.

Our data show that on average, the rate of return visits is four times the conversion rate of new customers.

And every time you turn new customers into existing customers and make purchases, there are four customers who have visited your website or purchased your products in the past.

Don't simply think that no matter what your competitors are doing, customers will still return to your website to buy products.

The important thing is that you should keep the top position in the minds of customers and find ways to attract customers to visit websites again.

Specific methods include e-mail promotion activities, re targeting precise marketing, excellent customer service, integral plan, and sending discount coupons in the mail to show "thank you".

Visiting your website has already indicated that they are interested in your products, so they should also be interested in your special offer.

At the same time, you can also make a customer loyalty program and carry out a live publicity to encourage customers to visit your website again and buy products.

If you publicize the value of customers buying products from you, more customers will visit your website and buy products.

Don't give up on these interested customers or existing customers.

Persistence is not easy, but once you visit the conversion rate, you will find that sales will grow overall and spend less on acquiring new customers.

The best way to implement this approach is to create such a content: compare the benefits of buying your product or service with the benefits of buying products or services from your competitors.

For example, the benefits that appear in the comparison can be that your laptop is better than your competitor's computer, your candles are more pleasant, or your customer service is the best in the industry.

This strategy should include free news publishing tools and mini web sites that customers can access.

It is also very useful to publish the contents of the products / services you sell.

These keywords may include searching around negative issues in the market, and you are better than competitors in this regard.

For example, if you are promoting a laptop with a longer battery life, your keywords can include "short battery life".

Your mini website can tell customers how your laptop is superior to its competitors.

Carry out case studies or write articles comparing your products with competitors' products.

After making the content, send it to the product review website editor to see if this content can be released.

The main point is: by stressing that you win the best, give your customers the full reasons for buying your products.

This approach is used to publicize the essence of your company's differences from competitors in a positive way.

Use customer recommendation letters in marketing to enable existing customers to make a pertinent evaluation of the company.

Most companies often forget that the most important thing to do is simply to ask customers to provide recommendation letters.

People often like to talk about a product or service they enjoy, and site evaluation is increasingly accepted by the public.