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Rutai Group: The Giant In Pformation

2008/8/28 16:14:00 23

Brand Building Of Textile And Clothing Lu Tai Group

30 years ago, China raised the banner of reform and opening up.

In the era of opportunities and challenges, Lu Tai Group, along with the pace of reform and opening up, has witnessed the growth and development of China's textile industry with its growth.

 

Lu Tai Group, the predecessor of Zibo seventh cotton mill, is a small cotton mill with only 200 employees, 15000 spindles, net assets, tax volume and zero foreign exchange earnings.

In 1990, with the care and assistance of the Ministry of textile industry and other departments, the company set up a Sino foreign joint venture with Thailand teren Textile Co., Ltd. at that time, the scale was only 20000 spindles.

 

At the beginning of the enterprise, the leading group of the enterprise followed closely the development of the times and resolutely attacked and successfully achieved the three big strides.

 

In 1993, the company issued 10 million employees' internal stocks and raised 40 million yuan.

The enterprise has developed from single spinning to textile enterprise group with weaving, bleaching, dyeing, weaving and finishing, and the comprehensive production capacity of garment, and has been successfully pformed into a joint-stock enterprise with foreign investment, and the Rutai textile Limited by Share Ltd has been established.

 

In 1997, the company issued B shares, financing 150 million yuan Hong Kong dollars, so that the company's strength increased significantly, this is a weak to strong growth period.

 

In 2000, the company issued 50 million A shares, financing 890 million yuan, and jumped to become the world's largest production base of high-grade yarn dyed fabric.

 

The three successful leap, the company has achieved rapid expansion of production scale, continuous improvement of production capacity, and the adjustment and perfection of product structure.

On this basis, the group company adheres to the enterprise goal of striving for the world's first class, persists in the implementation of standardized management, and promotes the production of high-end products with technological innovation as the driving force, taking the road of brand building and firmly occupying a place in the increasingly fierce market competition.

 

In the face of the test of world economic integration, Lu Tai Group learned from foreign advanced management experience. In 1995, 1998, 2003 and 2006, it passed the ISO9000 quality management system, ISO14000 environmental management system, OHSAS18000 occupational health and safety management system and SA8000 social responsibility management system certification. It was approved in 2000 by the European environmental textiles OEKO-TEX Standard100 standard, and passed the national CQC ecological textile certification, which achieved the internationalization, standardization and standardization of company management.

 

In response to the challenge of market competition, Lu Tai Group has set up its own technology center, and has cultivated talents' innovative enthusiasm and scientific research ability with advanced ideas.

The company has 15 new products and technologies, and has passed the provincial scientific and technological achievements appraisal, and the 3 achievements are in the leading international level.

In addition, scientific research personnel in the production equipment pformation, cotton printing and dyeing wastewater recycling and other aspects of research results, effectively improve production efficiency, and in the industry energy conservation and emission reduction, environmental protection has played a good example.

In October 2007, Lu Tai Technology Center was jointly identified by the national development and Reform Commission, the Ministry of science and technology and other five ministries as the state-level enterprise technology center.

 

Lu Tai Group ensures the sustainable development of enterprises with scientific research and innovation, and develops the market with brand effect.

Considering the difficulty of building its own brand, Lu Tai Group has gone through a circuitous route: from 1995, to create its own brand at the same time for a famous brand in France to make OEM processing, first learn the successful experience of world famous brand.

10 years later, the rutile group has launched 4 famous Chinese products in 4 years: rut green, combed yarn, yarn dyed fabric, shirt and high density high density pure cotton fabric.

Among them, "Lu Tai gray" color dyed fabric, shirt and high density and high density pure cotton fabric are awarded the national product exemption qualification, and have been awarded the famous export brand of the Ministry of Commerce. In 2008, "Lu Tai Ge Ling" also won the title of China famous brand.

Lu Tai has crossed the past design imitation and yesterday's manufacturing, and achieved today's Lu Tai creation.

 

30 years of reform, Lu Tai finally realized a great change from a small cotton mill to a leading industry.

Lu Tai Group has more than 18000 employees, with a total assets of 7 billion 150 million yuan and a net assets of 3 billion 279 million yuan, producing 27000 tons of yarn, 130 million tons of dyed fabrics, 38 million pieces of dyed fabrics and 14 million shirts, and 85% products sold to more than 30 countries and regions such as Japan, the United States, the United Kingdom, Italy and New Zealand.

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