The PFM Concept Leads The Fashion Retailing Industry With "Taoyuan Three Ties"

In the Three Kingdoms period, Liu Bei, Guan Yu and Zhang Fei were three people in the peach garden, and they set the pledge of life and death.

In the years after the flames of war, no matter how disappointed or Rong Huafugui was, the three people did not abandon or die, leaving behind a long story.

The human individual has the story of courage and courage, and the field of thought also has a case of lips and teeth.

For example, the separation of the three powers in modern democratic society, the legislative, administrative and judicial three "peach garden justice", mutual support and mutual restraint, constitute the cornerstone of the democratic system.

In the park, its business philosophy is a veritable commercial version of "Taoyuan three justice".

Ding Hui, the head of the group, said that the three factors of parity, popularity and diversity support the overall development strategy of the enterprise. The three "brothers" share the same advantages and share the same difficulties. The three are embedded in a vibrant enterprise and create a prosperous future.

Parity VS Liu Bei: parity, consumption, virtue

Sun Tzu's art of war has a cloud.

The war of hearts is the upper and the battle is the next.

In fact, to attack the enemy is to win the war by virtue, not to fight.

Liu Bei is such a person, the word is Xuan De, in the face of the world also always maintained good virtue.

It is the best example that we can not bear to win the Jingzhou of Liu's table for the friendship of the same surname.

Liu Bei's benevolence has infected countless people. Until now, he is still regarded as one of the few Ren Jun in Chinese history.

What strategy can best impress the consumer?

Ding Hui, the head of the group, told reporters in a relaxed tone: "look at the crowd of WAL-MART. You can know a little bit about it. In the final analysis, two words: parity.

At the same price, we should strike at the defensive line of the consumers' hearts and attract consumers into their stores.

The price must be true. This is what Ding Hui, the head of the local community, is always saying.

As for how to achieve parity, the use of the company's original business strategy and SPA mode of integration.

On the one hand, continue to maintain the traditional "low rent" business strategy, on the other hand, constantly improve the management of the supply chain, to minimize the intermediate links, thereby reducing costs.

For clothing retail shops, rent is a major part of the cost.

In order to reduce the cost of rent, he has never set up shop in a commercial area, which is a tradition that has been maintained in the past 10 years.

In the supply chain management, he realized the essence of the SPA mode and put it into practice soon.

First of all, the company launched the two major brand logo of N&Q and NUOQI this year to create a brand new SPA mode with the perfect combination of its own brand and enterprise brand.

Secondly, he started building his own logistics center.

From the manufacturer to the logistics center, directly pported from the logistics center to a store as a retail terminal, greatly reduced the intermediate links of commodity circulation, and saved the cost which was originally due to the existence of middleman and dealer.

At present, all the hundreds of shops are direct outlets, all of which are uniformly distributed by the company, so as to shorten the time of goods being delayed on the road, and try to make new products appear on the shelves of every store as fast as possible.

In addition, none of the headquarters and direct stores are networked. The sales data of each store appear in the eyes of the data monitoring personnel. When a commodity is stored and sold out in different stores, the monitoring personnel can reasonably allocate the goods at the first time, so as to achieve the optimal allocation of goods.

Popular VS Guan Yu: fashion leader, popular pursuit

Liu Bei once said, a wife is a garment, a brother is a brother and a foot.

Clothes break, but they can stitch.

Hand and foot break, can he continue?

Guan Yu has always been Liu Bei's right arm since he became a justice in Taoyuan.

With the close of Yu, Liu Bei can turn danger into danger and turn danger into danger no matter what kind of danger he is in.

Because of his martial arts and loyalty, Guan Yu became the object of worship for men and women.

How can clothes win the hearts of millions of people like Guan Yu?

In Ding Hui's eyes, the answer is very simple, so that every move and every move will lead the fashion trend.

The reason why SPA has strongly advocated the mode of the SPA is that product management is an important advantage.

Take ZARA as an example, its product upgrading rate is very fast.

When a new fashion has just flown on the T stage, the ZARA designer can immediately imitate its style. In a few days, this fashion will appear in the ZARA counter.

Compared with ZARA, the company has no problem in product management.

The predecessor of the group was Amway garment factory, founded in 1991, specializing in the design and production of men's clothing.

Many years of experience in designing and manufacturing the clothing industry has made the 1997's top notch at the forefront of fashion.

At the same time, the company has maintained good cooperative relations with many fashion design companies in China. Many famous fashion designers often come to the park to explain the latest trends to the design staff and enhance their understanding of various fashion elements.

Nash's fashion designers spend most of their time on planes in the year. They go to many parts of the world to attend fashion shows and costumes.

From Beijing to Shanghai, from Guangzhou to Dalian, and even across the ocean to Tokyo, to London and Paris, to bring consumers the latest fashion elements all over the world, these fashionable designers are flying like birds.

Over time, the nurturing of step-by-step growth has now become a pioneer of the popular front line for every employee of the company.

Choosing a truly fashionable product and selling consumer favorite fashions is a SPA script src=>