Tmall International And Skin Care Brand DPC Strategic Cooperation Nuggets Beauty Market
On November 19th, Tmall international signed a MOU agreement with Korea skin care beauty brand DPC. It is reported that this strategic cooperation with Tmall international, DPC hopes to strengthen its cosmetics sales in the Chinese market, enhance brand awareness, and jointly strengthen business development and marketing innovation.
DPC is the comprehensive family care beauty brand of MSCO, a cosmetics company. It won the consumer award in Korea for two consecutive years. In May this year, the brand opened an overseas flagship store in Tmall international.
In order to tap the potential beauty market in China, more and more overseas cosmetics brands are joining hands with ALI. Earlier, pop beauty Rihanna Fenty Beauty announced its entry to Tmall international, bringing more than 190 cosmetic products to Chinese consumers, and its new products will start simultaneously in Tmall international.
In addition, there are many beauty products set up in the vicinity of Alibaba "cat office". In April this year, Shiseido announced its strategic business cooperation with ALI and decided to establish a base near Ali headquarters to cooperate in promoting commodity development. In September, the amore Pacific Group also announced that amore Pacific Strategic Cooperation Office in Hangzhou landed in Hangzhou.
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