Young People'S Consumption Has Become More Rational, Giving Birth To New Consumption Forms.

With the gradual maturity of the "80's" and "90's" groups, young people gradually become "pocket money" in the eyes of retailers.

Young people who feel "impulsive" are also developing towards rational consumption.

At the same time, in the traditional retail pformation and upgrading period, young consumers also have their own market sensitivity.

It is considered to be a pronoun of rebellion, autonomy and individuality. Most young consumers with distinctive personality are growing in the era of China's economic market reform and wealth expansion.

The 2017 young people's consumption trend data analysis report released by suning.com, mobile phone QQ and other well-known brands shows that the average annual income of young people in the whole country is 6726 yuan / month, the monthly expenditure is 4386 yuan, and the ratio of revenue and expenditure is 3:2.

The rising consumer is the future of business, and without knowing young people, it means there is no "money road".

The China consumer trend report, issued by Boston consulting company (BCG), pointed out that by 2020, China's consumer market will expand by half to 6 trillion and 500 billion US dollars.

In the next five years, the consumption market will bring about an increase of US $2 trillion and 300 billion, and 65% of this increment will be brought by "80", "90" and "00".

The growing market size brings unlimited business opportunities.

Young people are active in thinking and independent in economy. In pursuit of life, there are explosive consumption demands.

Taking shampoo and hair care market as an example, the relevant data show that the retail sales of hair care market reached 40 billion 400 million yuan in 2016, an increase of 4.9% over the same period last year.

Compared to 2015, the growth rate of retail sales of shampoo and hair care market slowed down significantly. The growth of the hair care market mainly came from the upgrading of consumption. The younger generation was the main force to promote consumption upgrading.

Among them, 59% of young women (20-29 years old, the same below) and 39% of young men showed an increase in beauty and personal care consumption.

The new generation of potential consumers, besides their own consumption, are driven by the fact that they are old and small.

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The consumption volume of Tmall international in 2016 was 25 times that of 2014, far exceeding the growth rate of the whole population.

In 2016, maternal and infant consumption accounted for 65.9%.

In contrast, in the respect of parental consumption, Tmall international hair dye paste increased 242% in 2016 compared with 2015, 220% of health care products promoting joint maintenance, 194% of calcium supplements and 111% of latex pillows.

Although young people are spending more, rationality still prevails.

According to the analysis report, in 2015-2016 years, the monthly deposits of young people increased from 2030 yuan to 2340 yuan.

Such a practical situation is contrasted with stereotypes of young people who do not save money. With the gradual maturity of the post-1980s and 1990s, the consumption of young people has become more rational.

Sharing the popularity of the economy, the number of Internet users in 2016 increased by 17 times compared to 2014, and the per capita amount also doubled, from 62 yuan per person to 681 yuan per year.

The concept of shared economy popularized and shared bicycles to speed up the layout of the market, so that more young people love to use bicycles for short trips.

The shared bicycle consumption mainly based on the motorcycle is low, and it is easy to use. The users of all levels of income are evenly distributed.

In addition, the average monthly number of young people in the country in 2016

The 3.2 time, the average monthly consumption was 324.2 yuan, of which the average online shopping in January was 4 times, catching up with the color of blood in November.

According to Nelson's report, with the improvement of the living standard of residents, Chinese consumers enjoy more and more convenient life. This demand promotes the increase of daily online shopping and the high growth of convenience stores.

Sales of 66 categories increased by 9% in convenience store channels, while convenience stores sold 1.3 times as much as single stores.

Nelson, China's regional manager, said that if the convenience store consumption is meticulous, the sales of convenience stores will further increase, and the main consumers of convenience stores are young people.

Young new consumer groups are facing the pressure of society. They also have a high demand for decompression. At the same time, they are paying more and more attention to fitness.

It is reported that the per capita sports consumption of young people is 1743 yuan, and fitness card consumption per capita is 1001 yuan, of which sports equipment costs about 704 yuan per person, mainly footwear.

The highest number of fitness cards with expenditure accounts for more than 80% of the average number of young people going to the gym every year only 7 times.

Youth groups have more time and energy to spend, but now young people not only hold deposits, but also with the popularity of Internet finance, the proportion of financial management of Post-80 and post-90s is obviously higher than that of "after 70".

This allows the limited salary to turn into an endless stream of revenue, and at the same time earn extra income to achieve financial freedom faster.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.