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Greater China Has Made Prada Suffer.

2015/12/19 15:30:00 21

Greater China RegionPradaPerformance

Italy luxury group

Prada

The financial data for the first three quarters of fiscal year 2015 were released. As of October 31st, Prada recorded a net profit of 46 million 484 thousand euros, down 37.6% from 74 million 473 thousand euros a year earlier.

Revenue decreased from 792 million 300 thousand euros last year to 747 million 700 thousand euros, a decrease of 5.6% and a fixed exchange rate reduction of 10%.

CEO of Prada

Patrizio Bertelli

"In the past few months, the economic environment has worsened," he said.

In some countries, consumers desire to buy and tourists.

Consumption

There has been a slide.

Taking into account this situation and the changes that are currently going on in the luxury industry, we have decided to further strengthen our links with our customer groups and further reduce costs by evaluating our entire business process.

It is understood that in addition to the growth of 3.6% and 7.6% in Italy and Japan, other major markets have continued to decline. Among them, the Hong Kong and Macao market has been exacerbated by the strong contraction of human traffic and retail sales as well as the depreciation of the RMB during the 8 and September periods. Retail sales have dropped sharply by 26%, dragging down the overall sales in the Asia Pacific region by an annual decrease of 17%.

Sales in Europe and America both recorded a 2.4% decline.

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Recently, the British fashion clothing brand Superdry extreme dry parent Supergroup PLC (SGP.L) before the release of interim results.

This performance is also very "amazing".

What's going on? Let's have a look.

By the end of October 24th, in the first half of fiscal year 2015, the group's pre tax profit has recorded an increase of 54.4% to 19 million 300 thousand pounds, compared with 12 million 500 thousand pounds in the same period last year.

Except for the loss of North American market data, the increase is as high as 73.6% to 21 million 700 thousand pounds.

The news directly stimulated the company's share price to soar more than 11% in the opening period, and 8:43AM rose by 12.73% to 1709 pence in London.

At the same time, the first half of Supergroup PLC recorded a rapid growth of 22.3% in the first half of October 24, 2015.

From 208 million 200 thousand a year ago to 254 million 700 thousand pounds.

By the end of the first half of last year, Supergroup PLC has opened 192 Superdry extreme drying stores in the global market, a 41 increase over last year.

The group said it would suspend its stores in the mainland and focus on international expansion, especially in Europe.

The group originally planned to set up 150 stores in the UK, but because of the strong momentum of e-commerce, the group felt that it did not need to follow the goals set five years ago.

Supergroup PLC (SGP.L) has jumped by about 90% so far this year, thanks to profit growth and expansion strategy.


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