How Does Traditional Clothing Industry Go To Information Technology?

As one of the key forums of the seventeenth session of the Shenzhen high tech fair, in November 18, 2015, the city of Shenzhen, the union of apparel entrepreneurs and the Luohu District electricity supplier industry alliance, organized a theme salon event in Luohu District Liantang Internet Industrial Park.

The purpose of the activity is to discuss how to transform the traditional clothing industry into the information track in the new information age, and how to transform and upgrade the garment enterprises in the face of numerous market challenges. This salon event has gathered more than 30 entrepreneurs and related leaders in the Pearl River Delta, including outstanding clothing brands, beautiful world, Pu Feng, Chu Ge, Swiss dress, Tiandi dragon dress, Hongqi textile, intelligent knitting, ENN bear dress, Kay Ling dress, MISSHE big size women's clothing, Jiayi Yang Industrial and so on.

The seventeenth Shenzhen hi tech fair in 2015 aims to create hot technologies, products and services in the new generation of information technology, such as smart city, cloud computing, big data, triple play, Internet of things and mobile Internet. With the evolution of "Internet +", "consumption upgrading", "O2O mode" and the development of cross-border commerce, all kinds of data and all kinds of information broke out in the era of Internet. Informatization has been constantly breaking through in the fields of precision acquisition, mass storage, high-speed transmission, intelligent processing and so on. As a clothing retailing enterprise, it is necessary to clearly integrate the information resources of enterprises, so that the demand for intelligent information resources service enterprises is imminent. In the face of multiple challenges and opportunities, the apparel retailing industry is facing the challenges of the traditional supply chain system, and the high cost of management. The transformation and upgrading of the garment industry is extremely difficult.

How to meet " Internet plus How can we use the data and information of the enterprise to reproduce the past glory of the clothing retailing industry? What opportunities and challenges will the O2O model encounter? How should information be applied intelligently to the garment enterprises? Zhou Yong, founder of Shenzhen essa Home Fashion Co., Ltd., shared his experience on Sharon. Zhou Yong said that data management reduced the cost of supply from the supply chain, and quantified the procurement of raw materials through data analysis to avoid waste, reduce the cost of precise customer demand, improve the success rate of product development, and reduce the cost of research and development.

Zhou Yong said that the apparel industry was first born in the market economy. Facing the constant changes of the market economy, the garment industry is still developing vigorously. Especially the birth of Taobao has made the garment industry reach its peak. Facing the market opportunities, Shenzhen has been developing rapidly. Garment industry It has always entered the fastest and strongest way. However, in the past two years, a large number of clothing brands have been derived, and Taobao's commodities have been enriched. Consumers are becoming more rational. This is not only a challenge but also an opportunity for Shenzhen's brand clothing enterprises. The electricity supplier headed by OSA Clothing enterprise Most brands will use powerful data analysis software, positioning customers in the first place, targeted development products, to meet the rational needs of customers, to achieve long-term customer satisfaction. In the era of information, data is information and how to use information reasonably and effectively. It has become an important strategic demand of any enterprise and all kinds of industries. It is believed that Shenzhen enterprises will develop better and rely on the powerful local information resources to lead the development of information technology in the country.