Wuhan Garment Industry Once Made "The First In The Country" Originality Or Achievement "New Han School".

"In the morning, it looks like the morning is cutting, noon playing, afternoon stalls, night counting."

This is the epitome of Han's clothing in the early days of Hanzheng Street. After 30 years, 25 thousand registered brands of Chinese clothing are now registered in Hanzheng Street, 12 thousand of which have run shops or factories in Hankou, and 3000 of them have opened their doors.

General manager Feng Li said that at present, these Han products are playing the role of OEM, while pursuing research and development to create influential brands.

In fact, the gross output value of Wuhan's garment industry in 2012 was 40 billion yuan, ranking the first in the country. However, it is an indisputable fact that there are not many brands that can be heard in the whole country.

"This year is particularly difficult."

Liu Shuren is the president of the Wuhan clothing trade association.

Historically, Wuhan's light textile industry has been very developed, and Han style clothing has also been famous overseas. With the development of the times, the Han style clothing, which is mainly based on physical department stores, has encountered development bottlenecks. Although several famous brands such as Yuan Tian, red man, cat, AI, Tai He and Giovanni have been testing the water O2O mode many years ago, most of them are still in use.

Aggregate user promotion phase.

Liu Shuren said that the current rise in labor costs has become an important reason for many small garment factories to resist risks. The average monthly salary of ordinary lathe workers is around 5000 yuan.

If large garment factories introduce advanced sewing equipment and reduce production costs in the long run, small garment factories will not be able to buy intelligent equipment, once the market volatility is difficult to sustain.

In recent years,

Many colleges and universities fashion design suddenly, more Post-80 or even post-90s academic designers have embarked on the trend of creating designer fashion clothing brand, playing a new Han school in minority fashion.

Not long ago, two 85 post Hubei Institute of Fine Arts men held a press conference for their independent designer brand.

"We are the independent designer brand of Han made, emphasizing Han production from the very beginning. The good foundation of Wuhan's light textile industry is beyond doubt."

Wang Nengqiang, a 25 year old American Academy graduate student and brand founder, said.

They set up brands last year, insisting on the way to make garments, and each garment was hand sewn. There was only one store that started from 4000 yuan to 70 thousand yuan last year.

It is understood that at present, the brand of Han school designers based on the textile colleges and departments of regular colleges and universities is increasing year by year. They are mainly in the middle and high end route, and the unit price is about 2000 yuan, totally abandoning the old man's mode of making profits by running cheap, and taking the single shop as the main factor, basically not taking the road of large-scale industrial production chain operation.

Li Qunbao, Secretary General of the Wuhan clothing trade association, said that there were thousands of Han style clothing manufacturers, and there were hundreds of them, many of which were mainly made in autumn and winter clothing, and sold well in the north. Brand enterprises still had strong market competitiveness.