Department Store Retailers Encounter The "Squeeze" Of The Electricity Supplier

The impact of electricity providers on retail entities is no longer a story of wolf, but a real game between life and death. With the growth of 80 and 90 after becoming the main consumers of consumer goods market, the change of retail purchasing power at county level towns and towns has changed greatly. How to stand firm under the new retail mode pformation and not be eliminated by fierce market competition environment has become the most difficult problem for all retailers to solve.

Now that the new marketing mode has been rolling in like a surging river, it is inevitable to face the changes and seek new breakthroughs. Or is it overwhelmed by the trend of reform? Eventually, it will die out. Maybe it is seeking death, but it is inevitable to die.

In 2014, China Post hundred, Zibo political communications, Qingdao zhe Yu, Tesco and other once brilliant enterprises eventually fell into the cold winter because of the erroneous market strategy and slow reform steps. But on the way of seeking change, enterprises are likely to find new growth patterns and profit points, such as Yonghui, Guan supermarket and so on. Achievements and profits are unique in a large number of retail enterprises in a recession, and go against the wind.

So how should our department store retailers meet the pressing needs of Taobao and other electric providers? How can we change the old mode of thinking, innovate marketing methods and find new profit points?

First of all, knowing each other and being able to fight all the time, everyone shouted that the electricity supplier had hit the sales share of the entity store. What kind of products did the electricity supplier impact on the entity businesses? Why did these shocked categories let consumers abandon the physical stores and put them into the arms of Taobao?

As the saying goes, without investigation, there is no right to speak. Let us open Taobao. From Taobao Taobao index Shandong regional category ranking, we can clearly find that in the top 20 categories of Taobao network sales, clothing, mobile phones, shoes, bags, toys, underwear, beauty care, bedding, daily necessities, snacks occupy the top ten of the category, among which women's clothing, men's clothing, bags, women's shoes and other categories are among the top.

Let us search for Taobao women's clothing category, according to sales volume search, 22 yuan.

The $35 Korean version of the shirt, the 58 yuan fashion sweater can be found everywhere, the competitive price, so that all the products after 80, compared to the department store in the department store hundreds of thousands of prices, how will not discard the physical stores, and into the embrace of Taobao?

I want to ask our

Are the sellers of Taobao better than our department store entities in terms of capital size advantages? The upstream manufacturers are willing to give them a lower price. Obviously, they are not, but Taobao sellers. They are more precise in terms of the location of the consumer group, making clear the upstream manufacturers' purchase, making full use of the upstream manufacturers' rejection of the list, relying on the wrong marketing, and the electricity providers facing the consumers' advantages. They have saved the ordinary layers of the department store industry from the provincial level to the market generation to the county level, so as to get rid of the physical entities far away from the pricing attraction.

Resources, but at a loss, unable to start, do not enter the door, upstream supply chain resources are scarce.

Secondly, the sellers of Taobao are better at matching their own product characteristics, with beautiful and beautiful model photos to attract young consumers' psychology of conformity, so that customers think that this dress will wear like a picture in the buyer's body, and then lead to impulse buying desire in low price and high effect.

In the seller's praise, the 90% Mei Mei said that the price is cheap and the material is not bad. Even if it is only put away for a season, it will not be distressed. But most of our terminal stores are still putting on the clothes rack on the clothes rack, allowing customers to try out the shepherd sales mode themselves. The result is that customers often have a great discount on the final effect of clothing because of the problem of other customers' clothing styles and color matching.