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Company Interaction: Good News Bird 11 Will Be Combined With Tmall To Launch Volume Customization Service.

2014/11/4 23:05:00 30

Good News BirdDouble 11TmallStartVolume CustomizationService

In November 3rd, on the interactive platform of investor relations, the company announced that Alibaba will launch a new business model in the "Tmall mall", which is the C2B, which is customized for the whole category of products. The business promotes online orders and orders for online products. It can be customized online and double eleven.

Statistics show that the birds are mainly engaged in the production and sale of men's clothing products such as suits, shirts and T-shirts. The company is mainly engaged in the production and sale of "happy birds" brand suits, shirts and other men's clothing products, and the leading product "wedding bird" Western-style clothing has the highest market share in the country. Introduce The idea of standardized management is widely adopted by international chain organizations, and "good news birds" have been identified as "well-known trademarks in China".

According to the analysis of flush finance Cheng Peng, the company takes the lead in launching personal customized services in the field of e-commerce, leading other competitors, which is a good stimulus to the company.

   Anta Relay PEAK signed NBA to launch joint brand sports shoes

After replacing Li Ning Co in August this year to become a sponsor of China gymnastics team, in October 13th, Anta sports took over PEAK sports as NBA official market partner and NBA authorized business.

It is understood that the cooperation is NBA For the first time authorized the Chinese sporting goods company to use the joint brand, Anta will launch Anta -NBA joint brand sports shoes and accessories products.

Against the backdrop of the current downturn in the sporting goods industry, Anta stood out in the competition and surpassed the old Li Ning Co. In 2013, Anta's business income reached 7 billion 281 million yuan, 1 billion 457 million yuan higher than that of Lining. As of October 13th, Anta's market value exceeded HK $43 billion 200 million, which was higher than the total value of Lining, XTEP, 31st degree and PEAK.

 

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