Four Types Of Membership Cards And Promotion Methods

Usage: the main means of tracking is the integration of consumer goods.

There are many kinds of integral formula algorithm, which can be sold according to the selling price; the integral points of specific commodities can be defined according to the gross profit of merchandise, and the integral of different types of commodities can be calculated according to the gross profit margin of different commodity categories, and the specific points of detailed integration can be defined according to the characteristics of different commodities.

Then according to the number of points, return gifts or lottery tickets to participate in the lottery.

Means:

1, in a certain period of time, according to the consumption situation, we can reduce the bottom of the prize, or increase the number of points under the same conditions, so as to stimulate the consumption of members.

2, in a certain period of time, according to the consumption level of members to meet a certain number of points, you can purchase goods that are normally sold at super low prices.

For example, if the points are full within 100 hours, twenty litres can be used to purchase five litres of oil.

3, members can count a certain number of points, plus a certain amount of cash to buy normal sales of goods.

For example, 100 points plus ten yuan can buy a bottle of 200ml flushing water, when the purchase of goods, the membership card will be reduced by 100 points accordingly.

Note: no matter what kind of sales promotion it takes, we must make the shopping mall calculate from the cost point of view, and the consumer can easily meet the consumption requirements.

Of course, we should customize the rules of activities according to Zhang Chenglai, a member of the store planning.

Usage: regular collection of a certain membership fee, or payment in advance, or a special discount rate that can be enjoyed by a certain consumer group in the normal consumption process.

It usually carries out different discount rates according to the type or level of the member customers; the preferential rates of specific commodities can be formulated differently, and different discounts can be made for different categories of goods; and a unified discount price is set for the cardholders according to the commodity, which is commonly referred to as the membership price.

Promotion means:

1, for card holders, a special discount will be given for a certain period of time to enhance group customers' consumption, while stimulating new customers to join.

2, the consumption of cards (which must be used together with points) can be upgraded to a higher discount rate.

Note: when formulating the discount rate or amount of merchandise, it is suggested that the discount price of each commodity must be defined according to the gross profit of the merchandise, so as to avoid the loss of goods.

Three, rebate membership card:

Usage: according to the amount of membership consumption, a certain amount of rebate coupons or commodities will be given after meeting a certain number.

This type should be derived on the basis of integral type, but the specific rebate standard and time limit should limit the shopping malls according to their own interests.

Promotion means:

1, a certain period of time, for a certain type of commodities to increase the rebate efforts.

2, within a limited period of time, while receiving normal rebates, they can join in the lottery or other promotional activities.

Note: time limit for activities, conditions of participation, and the scope of rebate products must be planned before use.

Avoid customer disputes.

Four, alliance membership card:

Usage: Alliance and other commercial service units to launch joint promotional activities.

For example, the membership card of Verma Sam's member store can offer special discount to other commercial units, such as photo studio, beauty salon, restaurant, garage, entertainment city and so on.

Promotion means:

1, the other businesses of the association can enjoy a special discount in the shopping malls during the time period, and can enjoy a special discount to the alliance units; or, when the consumption of a certain amount of other commercial units is enough, they can buy associated goods at the super low discount in the shopping malls.

For example, if you spend more than 1000 yuan in the studio, you can buy jewelry or accessories in shopping mall 30 percent off.

2, when other new alliance Merchants join, increase the discount intensity or reduce the condition restriction.

Note: the business of the alliance must be an excellent businessman with good reputation. It is best to set up an affiliate file. At any time when new customers are joining the party, they can immediately give notice or invite customers to join.