Ralph Lauren Launches Smart T-Shirt

Recently, the United States Luxury goods Ralph Lauren has launched the smart compact compression exercise, Ralph Lauren. T-shirt Polo Tech has become another new force in the field of wearable. Ralph Lauren said that its smart T-shirt not only focuses on professional athletes, but also tries to lead a brand new lifestyle through the production and sale of high-tech products.

David Lauren, executive vice president of corporate relations of the group, said that the combination of technology and fashion implies huge market opportunities, which will enable consumers to live happier and healthier lives.

It is reported that Ralph Lauren's Smart T-shirt It can monitor the wearer's motion data. It uses Canadian Patent Technology OMsignal to store the movement data in a dedicated black box, and then compile it from black box to cloud, so that it can be monitored at any time.

David Lauren expressed the hope that Polo Tech technology will be applied to different fabrics and different forms of T-shirts next year and will fully enter the retail market.

Wearable technology is the latest trend of fashion industry. It is different from the trend of fabric and style in the past. This technology oriented trend is a test of brand strength. The brand of wearable device has recently been launched as Tory Burch, which is working with Fitbit, a technology company based in California, USA, to design and manufacture accessories for health tracker products, Fitbit Flex, launched by Fitbit, including 4 products including brass pendants, copper bracelets and silicone bracelets. In addition, Fossil Group Inc. fossils group, Luxottica Group SpA Lu Xun card group and other groups are also working with Google Inc. Google to launch wearable products. In addition, Under Armour and Inc., the most popular US sports brand, also announced that they will cooperate with Samsung in this field.

Intel Ayse Ildeniz, vice president of Intel's new equipment strategy and business development, said at a recent industry summit that fashion groups should be in the leading position in the field of wearable. Adam Roth, director of CFDA strategic partner of the American designers association, recently organized 70 designers and Intel Intel to hold a round table meeting to discuss cooperation in the wearable field.