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AOKANG Store For Big Business Synergy 2014 Is Expected To New Development

2014/2/20 11:55:00 57

AOKANG International AOKANG Stock Stock Management

< < a href= > http://sjfzxm.com/news/index_p.asp > > analyst < /a > points out that AOKANG international is in the critical period of spanformation. Direct strategy and big store strategy will lay the foundation for future growth. 
 2014 performance or bottom up, /p >
 AOKANG executives said earlier that they were in line with the industry as a whole. The fourth quarter of 2012 clearly felt the pressure of the market. The performance began to decline significantly in the two quarter of 2013, and the three quarter accelerated decline, and the fourth quarter was slightly higher. 
 to cope with the depressed market environment, as of the end of last year, the company has repurchased more than 500 loss shops. "These shops are all made money. When the market is not good, putting money on it is safer." Chen Wenkui, the company's secretaries, said the company had to recycle hundreds of stores in 2014. At present, sales of direct outlets have exceeded 50%, and will reach 70% in the future. 
 before the company has always been a distributor mode, but in the market downturn, most dealers are not profitable, so the company gradually increased the proportion of Direct stores. But the direct spanformation strategy made the company short term performance under pressure, Chen Wenkui said, in 2013, the company returned data at least tens of millions of yuan. The battalion will continue to adjust, integrate resources and open large shops. The gross profit margin and net interest rate of large stores are higher than those of small stores, and the overall profit is. 
 some analysts believe that there will be a huge return of direct investment, which will directly lead to the growth of the company's current report inventories, and the rapid decline in revenues and net profits. But all inventories are still in stores, and terminal sales are continuing. It is expected to contribute to positive revenues and net profits in 2014. 
 another analyst pointed out that at present, the number of Direct stores is about 30%, but the contribution is more than 50%. In the long run, direct battalion is the development trend of the industry. Choosing a downturn to buy franchisees not only reduces the company's acquisition costs, but also speeds up AOKANG International's performance reversal when the industry recovers. 
 for the terminal market environment in 2014, Chen Wenkui said frankly that it was not optimistic. "High-end sales are not very good, but they dare not ask for 2014 and defend them first, so the cost control is very strict." Chen Wenkui said the cost was 5%. He also pointed out that the target of sales growth in 2014 was about two times the cost growth. Total revenue growth was around 10%, and profits increased by more than 10%. 
 "small shop for big store" increase efficiency 
The main strategy of this year's company is p. Last year, it was the first year of the company's big business strategy. Wang Zhentao, the chairman of the company, told the media that the one-stop shopping platform made by AOKANG International Pavilion will become the main battleground for AOKANG to face other brands. Chen Wenkui said that last year, the company opened 82 large stores, mainly in the area, efficiency, services, products (category), through the name of the museum, the International Pavilion in the form of opening. 
 "the goal of this year's bottom line store is to reach 200 stores. Wenzhou store has achieved good results, doubling sales to 10 million. Chen Wenkui said, at present, the spanformation of big shops is beginning to show results, and the efficiency of the old shops is twice as high as that of the new ones. The company plans to spanform Ningbo and Tai Zhou market stores into large stores in the first half of this year, hoping that the two markets will be as efficient as Wenzhou market. In the future, we plan to collect the municipal channels in the East, Southeast and central China, and the company will do it by itself. In the future, there will be at least 350 stores in these areas. 
 a analyst pointed out that, in contrast to the big stores, the number of stores in some Red Flamingo, Kanglong and even AOKANG's main brands will decrease correspondingly, which indicates that the company is expanding from extension to growth. It helps the company to enhance efficiency, reduce rent and enhance customer experience. 
The P store strategy requires strong supply chain support. Chen Wenkui said, from the order time to see the company's first 40-50 days, 15 days to fill the bill, in order to support the development of the International Pavilion. Company executives have also said that strengthening the supply chain is also one of the key points of the company's current planning. The next step is to improve the delivery capacity. Shanghai Jinshan East China logistics center can be put into operation at the end of 2014. In addition, the headquarters has just got a piece of land to make a logistics center for headquarters, and then will build 7-8 regional logistics centers in Chengdu, Wuhan and Beijing. Once the supply chain and distribution capabilities have reached a certain level, the order will not be important. At the same time, it can provide more personalized products. 
 enhance basic ability preparation < a href= "http://sjfzxm.com/news/index_cj.as" > O2O < /a > /strong > /p >
 in fact, "store upgrade to big store" is also a preparation for O2O. The company is going to set up an e-commerce company with more than 100 million yuan to further enhance its strategic position. The head of the company's electricity supplier said that in 2013, the company's sales volume was 380 million yuan, an increase of about 90% compared with 2012. The growth of 40-50% in 2014 is still dominated by AOKANG brand. It will focus on improving the basic capability to prepare for O2O. 
 an analyst said that the online sales of AOKANG brand still focus on dealing with inventory. From the perspective of offline shops, the company will appropriately control the speed of its e-commerce. In addition, the company has launched a special brand, such as feline cat and valley, to seize the market. 
 some analysts pointed out that the market hoped that the company's shoes free stores, mobile terminals and other projects could be launched as soon as possible. At present, the company's related progress is lagging behind. In shoe free stores, only a few foot measuring instruments are placed. When customers walk on the lap, the computer will simulate products based on the foot shape of the customers, and pick up leather, accessories and shoes from customers, so that they can receive customized shoes within a week. If we can really implement the order and reproduction first, we will achieve zero inventory. But this demand is very high for the supply chain's reaction speed. 
 the company said that the current supply chain can not support the development of O2O. Chen Wenkui believes that O2O should be the interaction of services, new knowledge of the industry, the mature application of new technology, and the concept of the new technology in the last two years, and it may be a manifestation of performance in three years. At present, some enterprises do O2O simply to open a means of payment. 
 according to the director of the company's electricity supplier, the construction of the foundation is mainly about service capabilities, products, customer service, warehousing and other links. With the change of new technology and consumption needs, such as the development of electronic business, O2O will be the trend of development in the future. The company plans to increase efficiency mainly from the supply chain, and use online new media to concentrate on some explosions in the way of spanaction. 
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 > a href= "http://sjfzxm.com//business/" > responsible person < /a > said that at present, domestic electricity suppliers are mainly wholesale. In another two years, the electricity supplier may be spanferred from wholesale to retail. As online, such as Tmall, it can not be doubled as before. It will be very difficult to operate small shops without special features in the next 35 years. In the future, consumers will not only look at the price, but also the combination of online and offline businesses. Only a large store can satisfy consumers' different consumption levels and needs. This is the consumption entry and the online entry. In addition to APP, online traffic in the future may be VIP customers.