Prada Q3'S Performance Is Poor, Slower Growth In Greater China

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< p > affected by the exchange effect, Italy's a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107" > luxury goods giant < /a > Prada has recently delivered a worse than expected third quarter report card. Its net profit has increased by only 7.1% to 850 million euros.

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< p > financial results show that Prada has warned the European market in addition to the net profit growth in the latest quarter, and said that sales in the last two months of 2013 may be down year by year.

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< p > for this reason, Prada International's core European market has further slowed down in 11~12 month, which is more worrying.

UBS released a research report that Prada's performance is not clear next year, and management's views on gross margin are prudent next year.

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< p > Prada's performance in the first 9 months ended October showed an increase of 10.1% to 2 billion 576 million euros compared with the same period last year, an increase of 11.7% over the first half of the year, while EBITDA (profit and loss before depreciation and amortization) was 551 million euros, an increase of 12.8%, significantly slower than the 17.4% increase in the first half of the year, mainly due to the sharp decline in the wholesale business in 16.4% quarter, and the increase in sponsorship spending and the expansion of retail sales.

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< p > in terms of performance, the further slowdown in Prada's main growth market, namely Greater China, is worrisome.

In terms of income growth, the European market has the biggest slowdown, followed by the Greater China region.

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Like P and a href= "//www.sjfzxm.com/news/list.aspx Classid=101112105" > Lu Wei Ming Xuan /a > (LVMH) and other luxury giants such as Kai Yun group (Kering), Prada's recent performance has also been influenced by China's frugality.

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< p > "generally speaking, the top brand of luxury goods is in a downward trend.

And for Prada itself, on the one hand, the core consumers are fleeing quickly; on the other hand, they are the main consumers after entering the city (represented by urban white-collar workers).

Zhou Ting, Dean of luxury goods and Research Institute of wealth and quality, pointed out to reporters.

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< p > in addition, at the end of October this year, a href= "//www.sjfzxm.com/news/list.aspx Classid=101112102" > Prada < /a > has reached a partnership with Cotti (CotyInc.), will create, develop and distribute the logo perfume series with MiuMiu brand, and the launch of the MiuMiu perfume series is expected to be launched in 2015, which is regarded as a new move for Prada to drive sales performance.

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