Clothing Industry Is Fully Listed, Low-Key Promotion, Segmentation Market, Strong Brand.

< p > in the face of huge inventory pressure last year, < a href= "http://sjfzxm.com/news/index_f.asp" > clothing < /a > enterprises have no new products listed on the hard gas.

Recently, reporters visited the shopping malls of Xidan, Wangfujing and other shopping malls, and found that spring clothes were on the market, but compared with previous years, there was no obvious upward trend this year.

Some brands began to "low key" promotion even on the market.

< /p >

< p > reporters found that the spring clothing prices this year were basically the same as last year compared with the new spring products in different years.

According to the Teenie Weenie shopping guide of Jun Tai Department, there will be a price increase of about 100 yuan a year, but the price of new clothing basically has no obvious change with the same amount last year.

< /p >

< p > unlike previous years, the reporter noted that although there were no noticing slogans on the newly listed spring clothes, the price was no longer "hard" and began to discount at a low profile.

In Xidan's Joy City, ZARA, H&M, GAP and other fast a href= "//www.sjfzxm.com/" > Fashion Brand < /a > launched "spring price at a discount", "fold up" and other activities.

< /p >

< p > at the same time, the winter clothing has entered the rejection period.

In the Zhongyou department store and Jun Tai Department store, the autumn winter clothing is basically as low as 50 percent off.

Beijing City department store, E, LAND Teenie Weenie and Roem jointly organized the 50 percent off appreciation meeting. Sales promotion includes not only clothes but also all kinds of luggage and accessories.

< /p >

< p > a big brand agent introduces that spring clothing will go through many stages such as initial stage of listing and full listing period, but this year many brands will enter the full listing period directly.

"In recent years, the high price of clothing has been inversely proportional to the sales volume. The low consumption of clothing has caused high inventory of clothing, which has caused great pressure on dealers. In this case, the purchase volume of spring clothing is generally less than that of last year, and the price has not risen."

In addition, the cost of raw materials such as cotton this year is also one of the reasons why the price of spring clothes has not risen.

< /p >

< p > data show that in the first half of last year, the total inventory of 42 listed garment enterprises amounted to 43 billion 800 million yuan.

Industry analysts believe that last year, the clothing market has experienced the winter of the industry, the market demand and the pressure of high storage pressure make suppliers cautious about the price.

"The influence of Internet clothing brand and multi-channel on traditional clothing enterprises is continuing, and spring clothes dare not increase prices again."

< /p >

< p > it is understood that almost all traditional clothing brands have launched new spring products.

In the 20 new products of the 2013 spring and autumn dress, the average price is about 200 yuan.

In order to ensure that clothing is following the trend of the trend, the company plans to update about 20 new products every week.

The responsible person said that all clothing suppliers of fan Ke Cheng are well-known foundry enterprises, including Topshop, H&M, ZARA and other well-known brand service providers.

Reporters learned that Tmall also recently launched a new spring product area, including men's wear, underwear, shoes, and so on.

< /p >

< p > analysts believe that most of the apparel brands like fans are priced at less than 40% of the market price of similar products, which has a great impact on traditional clothing brands.

"At present, many Internet brands have begun to enter the physical market, and traditional clothing brands will face a new round of impact."

The source pointed out that most of the traditional clothing brand suppliers are very cautious about market expectations, dare not rush to raise prices.

< /p >

< p > a survey report of the clothing industry shows that at present, the vicious price competition between the extensive management and the clothing brands of most Chinese garment enterprises keeps the profit margins of the garment market narrowing.

The report points out that China's clothing enterprises need to strengthen the road at the two ends of brand integration and terminal sales mode innovation.

< /p >

< p > independent fashion commentator Ma Gang said that garment enterprises need to seize their expertise and subdivide the market and garment industry.

The product line can include men's wear, women's wear, children's wear, sportswear, sportswear and other branches. These branches can be further refined according to age class and so on, and any subdivision market prospect is good.

< /p >

< p > in addition, the report shows that at present, the clothing brands in China are mostly concentrated in the middle and low grade fields, and many brands in this field have been initially formed in scale and have strong competitiveness.

In the high-end clothing market, Chinese garment enterprises are still blank. The report points out that China's strong clothing brands should seize opportunities and integrate resources to build their own high-end brands.

< /p >

< p > the industry believes that clothing enterprises need to strengthen the core competitiveness of clothing brand if they want to usher in "spring" at an early date, instead of staying in competition in terms of price and style.

"Clothing companies need to make strong brand showcases, can not rely on low prices, promotions."

< /p >