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Chengdu Women'S Shoes Adhere To Their Own Brands And Achieve Export Earnings.

2012/9/27 15:34:00 25

ChengduWomen'S ShoesIndustrial ExportsIndustrial Pformation

"2012 the seventh China Women's shoes Fair" opened in the Chinese women's shoes city as the theme venue of the thirteenth China Western International Expo, attracting guests from 21 countries to visit.

At the same time, the China light industry technology import and Export Chamber of Commerce signed an agreement with shoes to formally establish the "Chinese women's shoes export base" to speed up the development of the core competitiveness and independent brand of the Chinese women's shoes city.


Large scale new Chengdu women's shoes are praised.


In September 26th, foreign guests from 21 countries including the United States, Germany, Thailand, Turkey and Nepal came.

Chengdu

Wuhou, "the capital of Chinese women's shoes".

Sichuan export shoe city, Wuhou direct shoe city, Wuhou Leather City......

After a round of visits, the size of the Chinese women's shoes has surprised many foreign guests.


Batur, a representative of the city delegation from Marmara, Turkey, told reporters that many of the women's shoes sold in Turkey were produced in Chengdu. "The variety of Turkey is far from rich in Chengdu shoes."

Batur feels that the women's shoes in Chengdu are exquisite in workmanship and good in style. "I will buy several pairs for my family."


There is no cooperation relationship between footwear industry in Marmara and Chengdu, but after seeing the size of women's shoes, she hopes to bring more traders to Chengdu to cooperate: "once I return home, I will recommend the women's shoes to the traders I know so that they know that there are such good manufacturers in Chengdu."


According to the relevant person in charge of the Wuhou District government, the "women's shoes city of China" has now formed an industrial scale of matching and perfecting, production and marketing integration, and annual production of leather shoes with billions of dollars. Women's shoes are exported to more than 100 countries and regions such as the United States and Russia.


  

Speed up the development of independent brands

Industrial pformation

upgrade


Zhang Jiguang, deputy district head of Wuhou District, looked at the Chinese and foreign guests who were bustling about the Expo. He said, "these years' efforts have not been wasted."


10 years ago, Wuhou District established the capital of women's shoes in China. Now it builds up the "one capital, two garden pattern" with the center of Chinese women's shoes as the center, and the radiation of Chongzhou Shoes Industrial Park and Jintang shoes industrial park. Zhang Jiguang recalls, "this journey is very difficult."


However, women's shoes will not be satisfied with the status quo. Next, according to the requirements of "industry multiplication", the pformation and upgrading of women's shoes industry is a pressing matter of the moment.


In the past few years, women's shoes have always been "OEM" for others to make shoes.

Women's Shoes

Capital must also have its own brand.

It even has its own luxury brand.

This gave women shoes capital confidence in R & D design.

It is learnt that the women's shoes will be built special buildings, the establishment of R & D design center.

The first phase will plan 5000 square meters, and 5 brands will be designed and developed independently.


  

Target shoes for the next 5 years

Industrial export

Up to 2 billion


The total export volume of Wuhou District was 1 billion 800 million last year, and the shoe industry of women's shoes accounted for about 600 million.

Zhang Jiguang said that the goal of the next 5 years is to rely on the footwear industry and export volume to 2 billion.

In order to achieve this goal, yesterday, the Wuhou District Committee and the China light industry technology import and Export Chamber of Commerce signed the "cooperation agreement for the construction of the export base for Chinese women's shoes" in the Chinese women's shoes city.


Su Chaoying, director of China Leather Association, believes that the Chinese women's shoes are now in a very important position in China's footwear industry.

In addition to Guangdong and Zhejiang Wenzhou, another shoe industry center is in Chengdu's Wuhou.

The establishment of the "export base for Chinese women's shoes" will help greatly in the direct export of products and bring more business opportunities.


Zhang Jie, vice president of the China Light Industry Crafts Import and Export Chamber of Commerce, said that the establishment of the export base for women's shoes in the west is the first time.

"Next, we will build a Chinese women's shoes export base with women's shoes, promote the healthy and sustainable development of women's shoes industry, guide enterprises to adhere to independent innovation, and speed up the core competitiveness and independent brand of shoe industry."

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