Smart Display Makes Clothing Stores More Attractive.
Scientific classification
Most clothing stores have a wide range of business, ranging from dozens to hundreds of different kinds, so as to expand the service area and improve the turnover rate. The so-called scientific classification is based on a rational logic to classify the method, such as age sequence emissions, enter the door is juvenile clothing, the middle is youth clothing, the most is the old age clothing or children's clothing, or the left side is the middle price clothing, the right side is the high-end price clothing, the most inside is the after-sale service place. Scientific classification brings convenience to customer purchase and shop management.
Frequently changing clothing stores run fashion Every time a product has gone through a fashion, the appearance of a fashion shop should be refreshed. If there is not much change in goods, some changes can be made in display, display and decoration, and the shop can also be changed to a new face to attract customers.
Joint convenience method
Put together a series of supplies needed by the same consumer, or will often collocation The style is put together, which can facilitate the customer's matching purchase. The method of selling this kind of combination commodity is called the joint convenience method. If you wear a man's shirt, suit and tie, tie clip and so on, put the winter coat and hat, scarf and so on.
Some of them are placed in a certain position for a long time, and no one is interested in the reason due to the influence of light and the surrounding styles. At this time, they can be repositioned and recombined with other styles of clothing. This will create a new artistic theme and increase the chance to sell. Moving the clothes on the shelves to the outside shelves will be even more noticeable. By repeating the cycle and matching the new style shelves, the entire clothing store will give people a feeling of constant change.
The wardrobe combination method is a new combination of wardrobes in every season, with various occasions, various uses and various themes. style Rich and orderly. With the quickening pace of urban life, people need the service of wardrobe design. Clothing stores can use this psychology when assembling goods, and they also add a domestic design service to the sale of goods. The combination can be divided into single person combination, couple combination and three family combination.
Decorative mapping method
In the clothing store to make some decorative foil, can strengthen the theme of clothing products, to leave a deep impression on customers. For example, draw some children's interest patterns on the walls of children's wear shops, put a bunch of flowers near the lovers' clothes, and put an animal specimen in the high-end fur clothing store. The salesperson must be clear about what he sells, so that customers will ask "how much is this bouquet", placing the name, excellent, special and new clothing products near the old products, and it can produce a mutual effect. It seems to imply that the products in this exhibition area are all good, but the products are not too bad.
Model presentation method
In addition to some traditional styles such as shirts, most of the fashions are sold directly to consumers. When people see beautiful displays, they will mistake themselves for being so beautiful. This is an irresistible mentality. In addition to hanging display and shelf display, models can also be used for display. In general, models are displayed by people and dummy models. Beautiful salesmen can also act as models. The first commercial model in the world was born.
Effect should be used
The first thing people see in stores is an effect. This effect is not only formed by the clothing style itself, but many other related factors will affect the overall effect. For example, playing music, lighting and recording are all related to the mood of the buyer and the taste and credibility of the store. Some big stores set up child custody stations, eventually for sale effect. Large scale mirrors are installed in fashion stores, which not only expand the space of the shop visually, but also facilitate the fitting of customers.
Winding paths and secluded ways
The ancients had beautiful verses of "winding streets and secluded places, Buddhist houses and flowers and trees deep". The layout of the clothing store is conducive to the customer's walking, and keeps moving down, giving people an attractive feeling. For deep shops, it is possible to design the passageways into S shape and extend them inward. For shops with square rectangles, customers can make more rounds through the arrangement of shelves, so that they do not have a glance at the store and turn around.
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