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Advocate The New Concept Of Technology And Health &Nbsp; Red Bean Carries Five Brands.

2012/4/2 16:34:00 51

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Red Bean Brand CHIC Textile And Clothing

In the huge exhibition hall, the five major brands of ormosia are arranged in an orderly way.

Red bean image

Men's wear

A week for Chinese men

clothing

A comprehensive interpretation of collocation was carried out; the red bean home showed the unremitting efforts of red bean men's clothing and red bean home in business mode and product style through a warm and comfortable home layout.

The collective appearance of the five brands not only shows the achievements and brand demeanour of the pformation and upgrading of the red bean group, but also highlights its unshakable industry status by the excellent group strength.

Mode innovation promotes pformation and upgrading

In recent years, China is intensifying its textile industry.

clothing

The pformation from big country to strong country of textile and garment has become the best path recognized both inside and outside the industry.

As a leading enterprise in the men's wear industry, the red bean group has also embarked on the road of pformation and upgrading. It has achieved remarkable results in the pformation and upgrading of the enterprise through making strong smile curves at the two ends and constantly carrying out brand innovation.

Zhou Mingjiang, executive vice president of the red bean group, said: "in this era of brand competition and market competition, whether a brand has vitality depends on whether the brand has a good business model and a strong industrial chain.

It is in

brand

Since 2008, the five major clothing brands of the red bean group have opened more than 3000 franchised stores.

In 2011, the sales of the red bean group reached 35 billion 171 million yuan, an increase of 24.78% over the same period last year, of which the clothing sector contributed half of the share, and in the market, the brand image, the popularity and reputation of the red beans were further enhanced.

"A good business model is half the battle."

Zhou Mingjiang believes that, "future competition is no longer a product or brand competition, but a competition among brand business models. Only by finding the right business mode and business channel and relying on commercial innovation to realize the brand's technological value and brand culture, can China's garment industry truly gain the right to speak in the international fashion and develop healthily and sustainably.

Because of this, since the escalation of the rotation, the red bean group has been exploring the mode.

As one of the five major clothing brands of the group, the red bean men's clothing has been seriously analyzed and compared from the "fast fashion mode" to the "fully managed mode". Finally, the "full win mode" of the three parties has been chosen.

The so-called "fully managed mode" refers to the franchisee to provide funds, suppliers to provide products, the company's unified operation and management.

Through the integration of various social resources, the company can control and pay attention to the terminal.

The red bean group has never stopped exploring new business models. Nowadays, the understanding of the new mode has been clearer and taken to the right direction. The red bean will continue to lead the Chinese men's wear brand on the way of the pformation and upgrading of China's clothing brand. CHIC2012 is just a stage to show the results. It is worth looking forward to the greater success and broader prospects for the future.

Advocate the new concept of technology and health

The red bean group continuously improves its technological content, from cotton knitted ironing T-shirt to

Milk silk T-shirt

And then to the carbon fiber healthy thermal clothing, red bean has been walking in the forefront of technological innovation products.

On the CHIC2012, the red bean health care underwear launched by the red bean home fashion show attracted the attention of many media and spectators.

Taxus chinensis, an amazing tree that can purify air and extract anti-cancer drugs, is known as "plant giant panda". It is applied to underwear and further protects human health.

In addition, the red bean home fashion show attracted many professional spectators.

Zhou Mingjiang said: "the home clothes that the elderly and children can wear are real healthy clothes. Through the collective walk of a family of five, it can not only highlight the technology health of red bean, but also advocate a kind of" healthy "clothing.

fashion

A healthy and harmonious way of life. "