Clothing Enterprises Are Better Off In Quantity Than Quality.

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It is undeniable that the gold content of this statement is undeniable.

In the overall downturn of the market, some enterprises have not been affected much by orders because of their strong financial and technological strength.

"Overseas orders for some of our products have dropped by more than 70%."

Zhang Yuanhua, clothing manager of Hong Rui, said that compared with last year, the orders of their textiles in overseas markets, especially in the European and American markets, declined sharply, and the amount of single orders fell sharply.

Zhang Yuanhua believes that the degree of industrial resources gathering to large enterprises has deepened in recent years, and the polarization of the garment industry is further aggravating.

The ensuing appearance is that the brand concentration of the domestic market is further improved, which further reduces the survival space of small brands and new brands.

Under such a background, enterprises must improve continuously if they want to develop in the long run.

Relying on scale and quantity to achieve enterprise growth is not a good policy. It has become the consensus of garment enterprises.

Then how to rely on the value and quality of the enterprise to achieve growth? This, the industry said that the clothing must break through the traditional limitations, to have a big view of thinking.

We should not only pay attention to sales channels, but also enhance the quality of products so as to achieve overall development with quantity and quality.

In other words, we should pay more attention to the soft power such as meticulous management, R & D, and strictly screening agents, and gradually eliminate poor quality agents to enhance the marketing channel strength of enterprise products.

At the same time, enterprises should continuously strengthen their own products' functionality and continuously improve the quality of products.