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Two Or Three Line City "Non-Toxic" Clothing Brand Market Space

2011/9/26 8:55:00 46

Investigation Of Rigid Consumption Large Shopping Malls

This participation

investigation

The total number is 200, of which 100 are from Beijing, Shenzhen and other first tier cities. The other 100 are from two or three provinces, such as Jilin, Liaoning, Hebei, Henan, Xinjiang, Shaanxi, Shanxi, Anhui, Anhui, Anhui, Shanxi, and Jilin.

The occupations of the respondents include civil servants, media practitioners, foreign white-collar workers, company staff, students, etc., aged between 20 and 40 years old, and belong to the group of strong clothing consumption.

Clothing consumption is

Rigid consumption

Therefore, all consumers will be concerned about whether their health and family members will be threatened.

By comparing the data of first tier cities and two or three line cities, we can see that the daily information acquisition has a guiding effect on consumers, as well as the subtle differences between people's attitudes towards toxic clothing when they are viewed as factors such as income level, occupational characteristics and education level.

According to the survey data, 58% of consumers in the first tier cities have heard about the report of clothing quality problems such as "fashion and toxic", which is far more than 38% of the two or three cities.

Questionnaire questions are mostly single choice questions, which can get percentage data directly.

Survey 1: do you think the clothing products sold in shopping malls and large department stores must be environmentally friendly and non-toxic products?

A is not necessarily, some brands of clothing quality problems, but there are many brands are very reliable.

B no, the quality of clothes is unbelievable now.

C yes, the quality of products in big stores is guaranteed.

Half of consumers in the first tier cities choose to look at the quality of clothing sold in large shopping malls. Nearly 70% of consumers in the two or three tier cities choose this option.

But another phenomenon is worth noticing. In the first tier cities, up to 46% of consumers expressed a serious loss of confidence in the quality of current clothing, even though the brand products sold in large shopping malls could not guarantee the quality of safety. In the two or three tier cities, only 23% of the data were available, and two or three lines of urban consumers had more confidence in the products sold by brands and large shopping malls.

Comment:

Large shopping mall

The products sold in China are mostly products of famous brands and large quality enterprises at home and abroad. There are business guarantees and product quality checks on product quality, which should have gained more trust from consumers. However, this data shows that consumers in tier one cities have more negative evaluations of the quality of clothing products than those in the two or three tier cities, and there is a serious trust crisis.

Perhaps it is because the residents in the first tier cities get more information and suffer from negative reports. Therefore, how to regain the trust of consumers is the most important problem for businessmen to think about.