Luxury Label Stickers

According to the global luxury report, 60% of international luxury brands in 2009 have their own production lines in China.

In fact, according to industry sources, the establishment of a foundry production line by luxury brands in China is a fact since the 90s of last century.

Outsourcing outsourcing labelling confusion

According to Goldman Sachs report, Prada has outsourced 80% of its products. According to industry sources, there are many mainland manufacturers producing Prada products.

Famous luxury brand Prada 80% products

In fact, earlier, domestic media quoted the news that Prada had found a factory that met the requirements in China in the first two years, and then produced it in China.

Under the cheap image of "Made in China", its CEO proposed that the label of origin should be abolished and changed to "Made by Prada".

Foundry industry chain

There are two kinds of agent processing in China: one is

A factory worker in Dongguan revealed that luxury brands have general agents in the country. After receiving orders from the brand, the general agent, according to the equipment of the factories that can handle foreign trade, carries out the contracting of different styles of garments, and chooses different factories according to the different styles and other requirements.

Being a first-line brand, it may share with other front-line or second-line or even popular brands.

In theory, these processed garments will go back to the Hongkong headquarters of the company. After being assembled in Hongkong, they will be pported to Italy, France or Spain.

However, due to the high cost of pportation and customs duties, it is not likely that all garments or other products produced in various regions will be sent to headquarters in the industry.

The staff said that some of them were produced in China, labelling Italy, and even the customs did not go out. After finishing simple procedures, these products were usually wholesale to agents directly or directly into store sales.

Although the salesmen of the store repeatedly emphasized that their products were hand-made by European craftsmen, they later exported to China.

A foreign clause stipulates that the majority of the product (the part that determines its quality) must be manufactured and completed in that country, and the cost (labor, material, etc.) produced in the country will at least account for 50% of the total cost, and the above two items will be used to label the country.

According to this provision, the label of "Made in China, DesignedinI-taly" seems more reasonable for products processed in China.

Honest brand

Ouyang Kun, director of the China Representative Office of the World Luxury Association, told reporters that luxury brands in China are both bright and dim.

The old Italy luxury brand Armani (Armani) belongs to the "Ming" way.

Armani director of public relations explained to reporters that Armani has many brand lines, of which GiorgioArmani is the craft and raw material of pure Italy, while EmporioArmani is partly made in China, while the sub line brand Ar-maniExchange fully authorizes the production of the camp by the cooperative business.

Where the label is produced, where the label is specified, otherwise it can not be inspected by the import and Export Bureau and the trade and Industry Bureau. I believe every brand can do this.

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Zhejiang Clothing Co., Ltd. is a well-known luxury factory in the industry. Since 1999, the company has been engaged in luxury brand foundry production. The main foundry has produced Armani's ArmaniJeans and ArmaniExchange series, and the most high-end ArmaniCollezioni Series in the brand clothing.

The head of the clothing company told reporters that Armani made by its factories was finished products, and sometimes orders would be given to the cooperative enterprises below.

He said proudly: "in fact, foreign brands have long recognized the technology of Chinese factories."

However, he avoided talking about how to train workers to make workers' skills meet the requirements of luxury brands.

The company has received more orders recently. He said that because of the cost control of luxury brands after the financial crisis, the number of orders experienced by skilled and experienced factories increased, while small-scale factory orders were reduced.

Reporters at the EmporioArmani store saw that each garment clearly marked different origins in Chinese, "origin: Italy", "origin: Serbia", "origin: Shenzhen of China" and so on.

Equally honest is the British National luxury brand Burberry (Burberry).

The brand decided to move to China last year on the grounds of pursuing economic benefits and ignoring multiple domestic resistance.

Burberry closed its main factory building in the southern Wells Rhonda valley area. According to the "globalization" plan put forward in September last year, it will officially move the production line to Shenzhen, Guangdong, China's mainland.