Winter Break Through: Pu Yuan Sweater "Preparedness"

"Many people say that this year is" a thousand years of extreme cold, "which is not so exaggerated. I really don't know who should believe it or not.

Speaking of woolen sweater, people naturally think of Pu Yuan in Tongxiang, Zhejiang province. Sweater has become the pronoun of Pu Yuan.

After more than 20 years of development, Pu Yuan sweater market has become a well known Chinese sweater distribution center and the sweater style, price and information center of the whole country.

The annual sales volume of the market accounts for more than half of the total national market, and the market commodities are sold to more than 140 large and medium-sized cities in more than 30 provinces, municipalities and autonomous regions of the country, and are exported to foreign countries.

Such a heavyweight sweater base, Pu's market reaction naturally affects the national market sales. "After the lessons of last winter, we have prepared for the beginning of this season, and have been working overtime to store goods for the market, so dealers do not have to worry about the supply of goods."

Zhu Mingjie, Secretary of the CPC Pu Yuan Town Committee and director of the Pu Yuan sweater Market Management Committee, gave the dealers a reassurance.

"Although the weather may be relatively cold this year, it has little impact on the overall operation of our market. In fact, we have certain reserves every year, because after all, the sweater is not as big as the down jacket is affected by the market. No matter whether it is cold or not, everyone will buy several clothes."

Zhu Mingjie said that the deep understanding of the market made Pu Yuan behave very calmly in the face of "a thousand years of extreme cold".

Pu's annual sales to the Northeast market account for 30% of the total, and the market demand is relatively stable. This is also one of the reasons why the market has not been greatly affected.

Fashion is not popular for "practical" printing.

Under the reasonable market guidance, many sweater enterprises in Pu Yuan have not been in a hurry. "We produce every year according to the customer's orders, and there will be no big fluctuations, because the products are mainly sold in Shanghai, Anhui, Fujian and so on, so sweaters are all thicker."

Chen Jiangen, chairman of Zhejiang thousand Sheng Xi clothing Limited company, said, "in fact, it is not the best time to sell sweaters when it is the coldest time." this is beyond the expectation of the reporters. "Customers have their first shipment and replenishment period, but when they are cold, they are ready, and this year, our production has not added anything."

That's how it should be. Orderly management is worthy of preparation.

In the China World Trade Center famous brand port of Pu Yuan, Chen Jiangen's argument was also endorsed by many merchants.

Asked by reporters, Chen Jiangen revealed a bit of "commercial secrets". "Cashmere printing this year is more popular, the proportion of single order is relatively high, the best style single piece can have a 30% profit, this fashion class can account for 20%-30% of the total.

However, the best selling style is the traditional style, which is the largest and the profit is relatively stable.

It seems that the fashionable cashmere is not a practical temptation.

Upgrading and upgrading of cashmere products

"This year, the sales of high-end products in the market grew very fast, and the volume of market turnover increased by 20.7%. The cashmere sweater in sweater city is an example."

Zhu Mingjie excitedly told reporters that by strengthening the pformation of the way of market guidance, the government encouraged advanced technology to cooperate with colleges and universities to introduce R & D units, achieve the survival of the fittest and energy conservation and emission reduction of enterprises and products, and gradually upgrade and upgrade the market through mergers and acquisitions.

"Pushing the cashmere boutique is to change the impression of Pu Yuan's low-end sweater."

Zhu Mingjie said.

We should seize the links of R & D, design and sales, improve logistics, improve supporting services, and improve the industrial chain. "Today is better than yesterday." Zhu Mingjie is very modest. "Our cashmere needs to be fashionable and warm."

The concept of low carbon and environmental protection is always implemented by the CMC. "Not only adults, but also the functions of children's products.

Cashmere should be fashionable and warm, but also low carbon and green.

For the market pformation and development next year, the Management Committee of Pu Yuan also has a clear direction.

"We must continue to cater to the needs of consumers and further segment the market, especially the establishment of a comprehensive market dominated by wool knitting."

Today, the rapid development of Pu Yuan is no longer simply satisfied with the name of "sweater town".

"Do more basic things, and do more for the development of Pu Yuan."

As the motto of the government of Pu Yuan town and the sweater Management Committee, both the cultivation of the market and the gradient pfer of industrial upgrading to the surrounding area are being carried out in a systematic manner.