Vans Xidan Joy City Flagship Store "Rock" Beijing

Rock music has always been Vans One of the cultural roots of the brand is in addition to co operating with some well-known foreign bands such as Sex Pistol and KISS, Vans also has the annual Vans Warped Tour, a famous music festival. After entering the Chinese market, the Vans brand is also actively seeking cooperation with domestic rock music culture. In all previous Vans party activities, we can see the passion of the famous Cenozoic rock band, and combine the skateboard culture with the rock and roll spirit together to reflect the pure Vans culture. The music night in Xidan's great joy city used the form of unplugged performance. It displayed the extraordinary strength of the band in front of everyone. No exaggeration, no disguise, everything was the most essential and original voice and performance, and it did not coincide with the original spirit of Vans.

In addition to the excellent performances of two bands, the professional skater also appeared in the mini sliding pool of Vans flagship store. Finally, there are warm interaction sessions between band fans and bands. Fans at the scene exchanged gifts with the band members, expressing their support and encouragement to the band.