Technological Competition Of Professional Football Shoes

The earliest pair of football shoes recorded in the archives was born in 1526. At that time, King Henry VIII of the British Tudor Dynasty made a pair of 8 shillings. Soccer shoes In football history, " Professional football shoes The concept.

At the beginning, there was no uniform rule for football shoes. Some boots weighed more than one kilogram and shoes materials were different. Therefore, athletes often injured or injured each other because of improper shoes. In the early twentieth Century, soccer shoes began to produce scale production. In 1954, Adidas designed the first pair of football shoes with low waist, soft and light. Since then, the appearance of football shoes has been basically fixed. With the continuous addition of science and technology elements, inflatable air cushion, carbon fiber, shock absorber and other technology elements have been injected into the design of sneakers.

Lightweight: F50

Characteristics: "energy column" technology can enhance shooting power.

Representing the stars: Gerrard and Harvey

In 1994, Adidas launched the first "PREDATOR" combat boots, the first introduction of covered shoes tongue and finned upper design, greatly enhancing the friction between the upper and the ball, thus allowing players to pass and dribble more accurately. Over the past decade or so, the "Falcon" boots have become the choice of the midfield masters through the "market promotion" of Zidane, Beckham, Barack and other stars.

Before the world cup in South Africa, Adidas released the tenth generation of Falcon combat boots, which was designed by the French star Zidane and was positioned on the soccer field's "soul ten". Experiments show that the strength of a player's foot when shot is equivalent to that of a boxer. The new generation of falcons has adopted a new technology called "X energy column" to reduce the energy loss of the athletes by reducing the bending of the front feet of the athletes. The "X energy" saved will play a direct role in football, and the shooting power can be increased by 7%. The technology also reduces the strength of the toes and reduces the chance of injuries.

Features: microfiber material, weighing only 165 grams.

Representing the stars: Messi and David Villa

At the world cup in South Africa, Adidas, the veteran football equipment manufacturer, made a revolutionary war boots for Argentina star Messi, F50. The biggest highlight of this football boots is the light and stable interpretation to the extreme. With the most lightweight material and sophisticated technology in the industry, F50 weighs only 165 grams, which is by far the lightest football shoe. In addition, the F50 also uses an asymmetrical parallel shoelace design to allow the player to pass the ball with a larger foot touch. Newspaper reporter Zhu Kai collate {page_break}

Stable: Falcons

"During the world cup, books must be a hot topic, and every family wants to do it, but it is more difficult to make profits." A Publishing House official told reporters.

Because the world cup is only 1 months, the life cycle of related books is actually very short, and the volume of books is hard to grasp. "If the printing is too small, once the goods are broken, the reprint may miss the life cycle. It can only be seen missing the market, and too much printing. If it fails to achieve the expected sales within one or two months, it will probably end up in the library, and then it will be possible to see the world again in the next World Cup." The person in charge said.

This is not only happening in the Chinese publishing world, but also by French publishers. Because of the poor state of the French football team in the past six months, publishers have decided to act cautiously. The famous publishing group, La La, sold tens of thousands of books a week in the European Championships in 2004. But with the French team being eliminated, these books were no longer available. A French publisher has clearly stated: "if the World Cup France can break into the semi-finals, we will publish the book. If it is eliminated ahead of time, it will be fine. "

The North Korean team is in sharp contrast to the French publishing world. As the North Korean team broke into the World Cup Finals again after 44 years, and displayed its courage in the match against Brazil, the Korean soccer press recently published the soccer player in the world cup, which triggered a panic buying in North Korea.