Russia's Footwear Retail Market Is Gradually Reviving.

according to Russia According to the statistics of the Federal Bureau of national statistics, the retail sales of leather shoes in Russia increased by only 2.3% in 2009 at current prices. If inflation is taken into consideration, the market will shrink by 10-11%.

According to 2010 Russian footwear sales retail Data on the survey of trade outlets, in the first half of 2010, in Russia. footwear Retail sales grew by 7.2% over the same period last year, but their growth rate is far below the pre crisis level. After the crisis, the market is gradually recovering, but it will not soon return to its previous level.

2009 has become a real test for most footwear retail dealers: maintaining business has become the main task of many businesses. Due to the decline of residents' income and the change of consumer behavior, the development speed of the retail outlets of footwear sales has dropped sharply, and intensive development is more rapid than extensive development. The expansion of purchases in the pre crisis era has been replaced by a decline in consumer demand in 2009 and a decline in shoe purchases.

Only the big brands and big businesses that have correctly chosen the development strategy can maintain or even strengthen their position under the new market conditions. For many Russian footwear retailers, this crisis is an opportunity to generate new ideas. The Russian footwear retail market has been slightly transformed during the crisis, and some weaker and less profitable businesses have withdrawn from the market. In the future, this trend is expected to be strengthened, and the Russian footwear retail market will be integrated with the western development model.